Interview: Donald Trelford, ex-Observer editor (Evening Standard)
CAN the British Press Awards survive? Two weeks after this year's well-lubricated ceremony, the self-proclaimed "Oscars" of national newspapers are under attack as never before. With 11 Fleet Street editors pledging a boycott, allegations are flying over corruption among the judges, a bias towards chequebook scoops, and a more general failure to reward "the best of British journalism". Not many issues unite editors from The Guardian to the Sunday Express. Even Lady Cudlipp, who presented an award in honour of her late husband, has complained that the event has become "intolerant, boorish and belligerent".
If the awards do now collapse, that will leave Donald Trelford as the last ever chairman of judges. Trelford, a former editor of The Observer, has this week been aggressively defending the judging process, accusing his critics of failing to check their facts. But he does admit that the event's future is now uncertain - although not, he insists, for any logical reason.
"There is no clear issue uniting the editors," he says. "Some had a highly emotional reaction to Bob Geldof [who used the stage to insult those present], others questioned the judging, the cost of entry or the number of categories. And some just couldn't get their heads around the fact that the News of the World had won Newspaper of the Year. But that award was judged by a remarkably independent group of people, whose experience and impartiality it would be hard to find on a Pulitzer prize committee."
Trelford, who lives mainly in Majorca, is now offering to play peacemaker, inviting editors for "a rational discussion" to resolve their concerns. "Some, I suspect, would like to walk away, and I'd hope to persuade them not to. It would be absurd, after all the improvements that have been made, if we abandon them simply because of some off-the-cuff remarks by Bob Geldof. Besides, the future of Press Gazette [the event's organiser] may be tied in with the awards' survival, and newspapers shouldn't walk away lightly from Press Gazette."
Yet there are clearly more serious issues at stake than Geldof's rant. After The Sun and the News of the World collectively won most of the main categories, Stephen Glover, in The Independent, claimed that "corruption" among the judges had engineered a red-top "stitch-up". This clearly angers Trelford, who is at pains to point out the two-stage judging process, and the independence of the Newspaper of the Year panel, which included head of Radio 4, Mark Damazer, Adam Boulton of Sky News and former Sun editor David Yelland.
"I will not accept that there was any degree of corruption involved," he states. "Glover wasn't even at the event and hadn't bothered to understand the judging process at all. There was not one category where, for example, a News International person had been decisive in voting for their own person. In fact, the News of the World was chosen unanimously, and their own judges weren't involved."
Did he really at no time suspect bias or score-settling among judges? "I'm very alert to that - we're not fools," he says. There were "hardly any" instances of journalists nominating their own newspapers, and the extra scrutiny this generated could make it counter-productive.
"It happened more in previous years. At one stage, David English [of the Daily Mail] and I did get involved in some arm-wrestling to do deals: if I back your man [Hugh] McIlvanney to be journalist of the year, will you back my man to be sports writer of the year? A lot of that went on, but it doesn't happen any more. And if it did, I'd stamp on it."
The Guardian's Alan Rusbridger and the British Journalism Review have called for a new Pulitzer-style set of awards, rigorously assessed by a more disinterested committee. One benefit, they suggest, would be to stop rewarding tabloid buy-ups, such as the Rebecca Loos story, which won the News of the World its Scoop of the Year.
"I agree that buy-ups are an easy form of journalism compared with finding out the facts yourself," Trelford says. "It's a very tricky area. It is worrying that newspapers can buy stories with cash or by arrangement with agents."
SO why did he allow the practice to be rewarded this year? "If you're judging a scoop, you are ultimately judging the 'wow' factor, and the extent to which it dominated the news agenda in the weeks that followed," he replies. "The fact that it's bought up isn't a reason not to consider it, but it is a factor we take into account."
Doesn't that penalise papers which lack the Murdoch chequebook? "That is a legitimate argument," he says. "But we do have senior people from newspapers among the judges who will know how a story came about - how Trevor Kavanagh got the Hutton report, say - and, of course, we take account of this. We're not unsophisticated.
"But there are buy-ups and buyups. When The Times had the scoop of Edwina Currie's affair with John Major, the paper secured the book that it came from through contacts Brian MacArthur had long cultivated, because the publishers felt they could trust him. And even when the News of the World bought up Rebecca Loos, for their 'Beckham's secret affair' story, they'd been tailing her for months. That's what led her to go to Max Clifford. We discuss these things."
Nor should the "serious" papers automatically sneer at tabloid sex scandals, he suggests. "With the News of the World's expose of Mark Palios and Sven-Goran Eriksson [over their affairs with Faria Alam], you could say that's just a sex story, a kiss-and-tell. Or you could say, that does expose some corruption in an important governing body of the nation's leading sport. It isn't just sex."
Trelford, 67, claims not to miss editing. "By the time I'd left newspapers, in my mid-fifties, editing was largely to do with marketing, cutting editorial budgets and redundancy programmes," he says. "I'd had enough." The Observer, after "a very bumpy stage" following its sale to The Guardian, is on strong form under Roger Alton, he believes.
But journalism now takes up only a fraction of Trelford's time. He is writing a thriller - set, naturally, in the newspaper industry - and he visits London once or twice a month to pursue his roles with the Advertising Standards Authority and the Competition Commission.
If he is to retain his job with the British Press Awards, he will also need to be something of a diplomat in future weeks as he offers to hear editors' concerns. "All awards are imperfect, as they're subjective, and we recognise that," he says. "But editors should recognise that, if they don't win anything, that doesn't mean they should distrust the way in which the decisions were reached."
And if their minds are already made up? After all, 11 editors must be pretty furious to agree jointly to denounce the awards' "decline in conduct and prestige".
"People lash out without bothering to study how things are done," Trelford says. "I'd welcome the opportunity to tell them if they want to listen. But if they don't," he adds a little exasperated, "then so what?"
(Evening Standard, March 30 2005)
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