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Saturday, May 28, 2005

Trendsurfing: Urban vinyl toys (The Times)

By David Rowan

Why waste toys on children? The new wave of cult action figures sweeping Britain is aimed squarely at the grown-ups. Quirky, collectible dolls known as "urban vinyl toys" are making stars out of the artists who create them and spurring a richly inventive artistic subculture. They may be just a few inches of cold plastic, resembling anything from crazed space aliens to hyperactive monkeys. Yet with fashion stores clearing shelves for them and broadcasters fighting to license the characters, the toys have quickly become one of the art world's growth industries.

Don't confuse them with Barbie or Action Man. Typically produced in batches of just a few hundred, urban vinyl reflects the whimsical styles of the artists behind them, who lately have included fashion designers such as Diane von Furstenberg and animators from DreamWorks. Often, the attraction is their witty assaults on pop culture: one group, Achy Breaky, specialises in dolls with mullet hairstyles; others parody hip-hop culture with ice-cool DJs battling over breakbeats. The most sought-after rarities sell for thousands of pounds.

The phenomenon started in the late Nineties. Michael Lau, a Hong Kong artist, made a name for himself customising GI Joe action figures to reflect street fashions, turning soldiers into skateboarders and surfer dudes. Lau quickly attracted a devoted following as the trend spread to Japan, Australia and North America. If you can find one of Lau's dolls on eBay, you may just have yourself a little pension pot.

Today at Kidrobot, an American retail chain that specialises in urban vinyl, you can buy smoking Chairman Mao dolls, Oyster Boy figures designed by Tim Burton, and teddy bears redesigned in homage to Kill Bill 2. As Kidrobot's online store warns, these are not toys for children - "they're the centrepieces of a full-blown movement with its own language, celebrities and diehard fans". Follow the dolls' stylistic development, it suggests, and you can monitor the shifting faces of fashion, music and art.

So where does Britain fit in? "Demand here is blowing up," according to Rob Manley, co-owner of the London-based PlayBeast label. "Hong Kong and Japan are both now bit-part players. But here, we keep getting inquiries from cool little boutique stores that want to stock our figures."

Manley's bestseller is the Monsterism range, by Pete Fowler, the UK's leading star. He claims to have sold half a million of Fowler's pieces, at £5 to £30. So who is buying? "Mostly males, 14 to 35 years old, who are into music, fashion and film," Manley says. "Actually, a lot of kids we're hearing from are getting into it via their dads."

The appeal, he explains, lies in each designer's unpredictable play on pop culture. "The toy world is run by the big sharks, but this is us lot doing something completely different," he says. "And if you're clever about it, the toys can be the first step towards a big entertainment product."

Next stop Hollywood, then? "Actually, we're hoping more for Channel 4 or BBC3," Manley says matter-of-factly. "We're talking to some big broadcasters about Monsterism. And Disney is knocking our door down at the moment." Disney? Doesn't that rather defeat the anti-corporate ethos? "Yeah," he says. "Flattering though it is, I'm not jumping on the next plane to strike a deal."

(The Times Magazine, May 28 2005)

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Saturday, May 21, 2005

The Times Magazine: Have children really forgotten how to play?

By David Rowan

In a chaotically vibrant East London playground, nine-year-old Rebecca is busy nailing a persistent myth of modern childhood. "I went to a Chinese restaurant, to buy a loaf of bread ...," she starts to sing, her wide eyes concentrating intensely on the boisterous clapping routine she is practising with her classmate Muhima.

"... He wrapped it up in a five pound note, and this is what he said said said:
'My name is Andy Pandy, sugar and candy,
Dad's had a baby, mum's gone crazy;
Do me a favour - get lost!'"

The two girls break apart giggling, proud of a performance that has had to compete with a cacophony of football yells and a multilingual playground scramble of bulldog charge. "We changed the words so that it was dad having a baby," Rebecca explains with a subversive grin. "It makes it seem funnier. We're always making things up like that."

It is morning breaktime at Gainsborough Primary School, a dauntingly Gradgrindian edifice in Hackney Wick surrounded by bleak industrial warehouses and battle-worn council estates. Officially, this is one of Britain's most impoverished neighbourhoods - yet the riches on show during playtime today would confound any index of childhood deprivation. From improvised reality-television games at one end to traditional hopscotch at the other, the anarchic chaos of the playground turns out, on closer inspection, to be a seething but curiously ordered grid of self-devised distractions. It may escape the patrolling teachers' attention, but here the children are resolutely in control.

They have been playing Spider-Man and Scoobie Doo, hula hoops and a joined-hands running game they call "octopus king" (its object: to tag the individual "fish" who cross their path). In a sheltered area framed by wooden benches, half a dozen younger children are ending a breathless game of "off-ground touch", with only the benches offering them protection. The repertoire includes improvised Lord of the Rings role-play, Eminem-style rap duels, and simple old-fashioned cops and robbers; a small group of girls is skipping, unaware that their chant is perhaps a century old. With almost 50 ethnic and national groups represented here among just over 300 pupils, they are evidently also learning from each other - from Caribbean skipping songs ("Jenny was a baker, Living in Jamaica ... Drop out tha' window, broke her little finger..."), sung here by both black and white girls, to old "naughty" rhymes suitably updated to amuse the mobile-phone generation:

"What's the time? Half past nine.
Phone your uncle on the line.
If he falls, break his balls
Take them up to Santa Claus."

It is a common complaint nowadays that children have "forgotten how to play", whether because electronic toys and screens are inducing a relentless passivity, or through wider threats to traditional games. Often the blame is put on local authorities' excessive caution in this litigious age: a report from the Children's Society and the Children's Play Council three years ago claimed that some schools had banned daisy chains, tag and yo-yos for fear of spreading germs or causing injury. Another widely reported study by Keele University echoed concerns that conkers were being banned as "offensive weapons", skipping ropes confiscated after minor accidents, and even football kicked out of one primary school in two. The current obesity panic is only adding to these worries, along with children's ever-growing technological sophistication.

But have today's PlayStation-owning and text-messaging nine- and ten-year-olds really lost the art of creative, imaginative play? The Times Magazine decided to investigate by visiting primary schools across Britain to watch and listen. I went in search not of the songs or activities taught by teachers and parents, but of the uncensored rhymes and self-generated games that children pass among themselves. The brief was simple: to discover whether the 21st-century playground retains any of the variety and vitality documented so thoroughly in Peter and Iona Opie's classic 1959 survey, The Lore and Language of Schoolchildren.

Collectors have documented children's lore for centuries, often to record what they considered a dying culture. When William Newell published Games and Songs of American Children in 1883, he described his material as "an expiring custom" whose oral tradition was "perishing at the roots". A decade later, when the English folklorist Lady Alice Bertha Gomme published her 964-page Traditional Games of England, Scotland and Ireland, she hoped that her work would help preserve the games' "civilising" influence.

. . . ARTICLE CONTINUES HERE . . .

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Trendsurfing: The 'long tail' effect (The Times)

By David Rowan

Want to impress the boss? Start spouting the latest snappy buzzphrase that's whizzing through corporate Britain. The "long-tail effect", currently making waves from broadcasting to bookselling, is one of those suddenly ubiquitous notions brashly promising a revolution in consumer capitalism. Yes, I know, Trendsurfing is the last column you would expect to big up an eye-glazing corporate fad. But do stick with me: this is that rare business trend that might even earn you some cash.

The "long-tail effect" is all about profitable niche businesses replacing the traditional mass market. Thanks to the internet and digital technology, the thinking goes, we have far more choice than ever at our fingertips, from the songs on iTunes to the DVDs we rent through the post. With distribution cheap and storage space unlimited, entertainment companies need no longer rely on blockbuster movies or chart-topping albums for their profits. As a result, any niche product may now find a paying audience without any of the traditional marketing costs. Whether you create Labour-inspired folk songs or fourth-rate erotic fiction, in theory you should be able to make money competing with the big boys.

The concept has zipped around the world since last October, when it was defined in a Wired magazine article by editor-in-chief Chris Anderson. The "long tail", Anderson explained, represents the slowly trailing demand curve of any industry's products once its big "hits" have been plotted on a graph. In the books trade, for instance, the Harry Potters and Nick Hornbys dominate the high sales numbers on the left of the graph, but as the curve gradually tails off to the right, it encompasses another million or so less popular titles before reaching zero. Now, thanks to the Amazons and Napsters, the entire inventory - mainly comprising the previously ignored niche titles - are yours to choose from. And because there are so many of them, collectively they may be worth more than the blockbusters themselves.

This challenges the economic models of everything from toy design to Turkmen film distribution. "People are going deep into the catalogue," Anderson notes. "And the more they find, the more they like." He claims that the effect threatens the end of "mass entertainment" itself: suddenly, we can bypass the hit-driven culture promoted in the mainstream media, spending our time (and money) pursuing our personal tastes.

It all sounds a little obvious: specialist websites and TV channels are old news. Yet in the past few weeks, the "long-tail effect" has dominated presentations by broadcasting executives, venture capitalists, even Google's boss Eric Schmidt. Google, with its targeted advertising programmes, is already bringing unexpected incomes to the owners of obscure websites on dog-training or defence contracting. Now the "misses" can make money as well as the hits. "And because there are so many more of them," Anderson says, "that money can add up quickly to a huge new market."

What does this mean for your business? Make available everything you have, at a low enough price, and it will potentially attract customers. And if you're in the water-cooler business, watch out. If Anderson is right, there go all those shared cultural experiences we used to gossip about.

(The Times Magazine, May 21 2005)

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Saturday, May 14, 2005

Is Oded Golan behind biblical scholarship's biggest fraud ring? An unholy row goes to court (The Daily Telegraph Magazine)

In October 2002, the competitive world of biblical archaeology was rocked by the discovery of the James Ossuary, a burial box said to have contained the remains of Jesus's brother. But doubts about its authenticity have led to an unholy spat, which finally goes to court next week in Jerusalem. DAVID ROWAN reports from Israel

The small limestone vessel is either the first physical evidence that Jesus of Nazareth existed, or the most elaborate fraud perpetrated in modern biblical archaeology. Next week, a Jerusalem court will begin to consider how a 20 x 11 in burial box came to bear the sensational inscription 'James, son of Joseph, brother of Jesus' - not only proof, its owner claims, that Jesus lived, but a definitive answer to the theological debate as to whether Mary gave him a brother. But while the owner, a 53-year-old Tel Aviv antiquities collector named Oded Golan, continues to insist furiously that 'the whole inscription is authentic', Israel's state-controlled antiquities body is this week finalising a rather more damning interpretation. After a two-year investigation, which drew in more than 100 witnesses, it accuses Golan of faking the inscription as head of a forgery ring that has deceived the world's collectors and museums for the past two decades. The ring's legacy, the prosecution claims, is one of the greatest ever treasure troves of fraudulent biblical artifacts, which has tarnished archaeological science, given false hope to the faithful, and belatedly raised questions about the collections of some of the world's leading museums, including the British Museum.

The story begins on October 21, 2002, when Hershel Shanks, publisher of the glossy and often polemical Biblical Archaeology Review, held a dramatic press conference in Washington DC. A 2,000-year-old bone box, or ossuary, had come to light, Shanks announced, which had implications 'not just for scholarship, but for the world's understanding of the Bible'.

André Lemaire, a leading specialist in Semitic inscriptions at the Sorbonne in Paris, had spotted it by chance a few months earlier, while visiting an Israeli collector's home in Tel Aviv. On examining the Aramaic engraving on the box - 'Yaakov bar Yoseph, Achui de Yeshua', or 'Yaakov son of Joseph, brother of Yeshua' - Lemaire could barely contain his excitement. 'It seems very probable that this is the ossuary of the James in the New Testament,' he concluded in the Biblical Archaeology Review. 'If so, this would mean that we have here the first epigraphic mention - from about 63AD - of Jesus of Nazareth.'

The owner's identity remained secret at this stage. Shanks disclosed only that the man had paid an Arab a few hundred dollars for the ossuary some years earlier, after it had been looted from a Jerusalem cave, but had failed to appreciate its significance. Shanks and Lemaire had shown the inscription to Ada Yardeni, a leading Israeli epigrapher, who had pronounced it authentic and dated the script to the first century AD. Shanks also approached the Geological Survey of Israel to examine the box 'scientifically'. Its laboratories studied the stone, the dirt clinging to its sides, and more importantly the patina (the surface residue that had built up over the centuries). The limestone, the scientists declared, was typical of that quarried in biblical Jerusalem. There was no evidence that modern tools had been applied, nor, indeed, anything 'that might detract from the authenticity' of the inscription and the patina.

There remained a debate as to whether James - the first Bishop of Jerusalem - was the literal brother of Jesus, and a tiny chance that the Jesus, James and Joseph in question were just ordinary Jerusalemites with popular contemporary names. Yet the implications of Shanks's announcement were unambiguous enough to make headlines across the world. As Shanks, now 75, explained breathlessly in a subsequent book, The Brother of Jesus, 'the evidence for the inscription's authenticity is compelling ... [This] may be the most astonishing find in the history of archaeology.'

The Royal Ontario Museum in Toronto was first to display the artifact, in November 2002. Just hours before it was due to be unveiled to the media, the museum admitted that the ossuary had been seriously damaged in transit, creating cracks that would require its conservators' closest attention. Yet the drama was only just beginning. Even as the James Ossuary, as it was being called, was undergoing repair, troubling questions began to be raised about its authenticity. A crack through the lettering, it was whispered, had caused museum staff to query the age of some of the characters. A respected historian declared the inscription 'too perfect, too pat'. Epigraphers, too, were debating why the first part, 'James son of Joseph', was written in a straighter, more formal script than the second part, which they suggested could have been added later. There also remained doubts about the ossuary's provenance. Golan, by now revealed as the owner, said he 'could not remember' who had sold it to him. He was certain, however, that it had been well before 1978, when an Israeli law declared all subsequent acquisitions to be state property.

The Israel Antiquities Authority (IAA) decided to launch its own inquiries, calling in epigraphers, geoarchaeologists and other experts to examine the burial box independently. But almost immediately, the IAA found itself having to solve another biblical mystery. An inscribed black sandstone tablet, apparently 3,000 years old, had been anonymously offered to Israel's National Museum at a price reportedly over $4 million. This inscription, too, purported to be important enough to rewrite the history books. The IAA asked its investigators, who included Yuval Goren, head of the archaeology department at Tel Aviv University, and Avner Ayalon, from the Geological Survey of Israel, for their views on this second extraordinary find.

What made the tablet special was an inscription in ancient Hebrew with instructions from Joash, King of Judah in the 9th century BC, for maintaining King Solomon's Temple. If authentic, the Joash Inscription, as it became known, would be unprecedented physical evidence of the Temple's existence - 'an archaeological sensation', the Geological Survey of Israel concluded after an earlier brief examination, which 'effectively vindicates Jewish claims to the Temple Mount'. Except that it soon emerged that the mysterious middleman selling the tablet was already known to the authorities. His name was Oded Golan.

In June 2003, the IAA's teams of archaeologists, linguists, historians, palaeographers and epigraphers delivered their unambiguous verdict. Both the Joash Inscription and the James Ossuary were recent forgeries. They concluded that freshly carved letters had been covered with an imitation patina made from modern tap water and ground chalk, mixed with ancient charcoal to confound carbon-dating tests. The forger or forgers had been clever: the Joash Inscription contained microscopic globules of gold, a persuasive link to the burning gold walls of Solomon's Temple. But there had been some crucial slips. Yuval Goren discovered that the patina on the front - but not the back - of the Joash stone contained tiny marine fossils. This led him to conclude that the patina on this side of the stone had been added later - and certainly could not have formed naturally in Jerusalem, miles from the sea. Tests using an electron microscope also identified fluorine on the surface - raising the possibility that the patina had been cooked up using municipally fluoridated tap water.

A month later, the police raided Golan's Tel Aviv flat and found the James Ossuary - which he had previously insured for $1 million - sitting on a toilet seat on the roof. (Golan says the roof was 'safer' than his apartment, and that once his address had been leaked to the press, 'I was afraid that it might be stolen'.)

Amir Ganor, head of the IAA's theft unit, claimed that investigators had also found various other forgeries in various stages of completion, together with a 'factory' equipped to create them (materials used for restoration work, according to Golan). Among their haul, they said, were bags of semi-finished ancient royal seals, a blank stone with the same dimensions as the Joash tablet, a newly engraved ossuary, and moulds that could be used to reproduce bronze statues.

At the end of last December, Golan and four other men were charged on 18 counts linked to the 18-month investigation. According to the indictment, the alleged forgeries - which the men deny - 'might have misled millions of Christians all over the world, as well as scholars of history and archaeology worldwide'. The IAA also warned collectors and museums in and outside Israel that their precious relics may not be what they seem. 'We discovered only the tip of the iceberg,' its director, Shuka Dorfman, said. But it wasn't simply the fact that the alleged forgeries had raked in 'millions of dollars' that bothered him. It was also that the accused 'were trying to change history'.

++++

In a navy Eeyore sweatshirt and loose-fitting jeans, Oded Golan sits at his elderly parents' living-room table in northern Tel Aviv, wearily denouncing the case against him as 'Kafkaesque'. As his mother brings in iced lemonade, Golan, his jet-black hair set off by a sharp, straight nose, unflinchingly recounts the series of 'intentional manipulations' and 'blatant lies' which he says the IAA has laid against him. Its evidence, he says with a shrug, has less merit than the Western case against Iraq's weapons of mass destruction.

Until a couple of days ago, it seemed unlikely that this meeting would take place. Golan, an unmarried serial entrepreneur, has been in jail for the past month, accused of unlawfully contacting a witness. He has been freed only after the Supreme Court's intervention, on the strict condition that he does not leave his parents' apartment. 'They are,' he complains, 'trying to make it impossible for me to defend myself.'

As Golan tells it, he is simply a devoted antiquities collector caught up in the IAA's undeclared war against the legitimate trade. 'I've collected for 44 years, starting at the age of nine, and over time I've purchased more than 3,000 pieces,' he says with calm self-assurance. By his own estimate, Golan - a property developer, software entrepreneur and former airline agent - owns 'probably the largest private collection of biblical archaeology in the world', much of it displayed on his parents' shelves and in his own apartment. 'The IAA and the police claim that Oded Golan sold hundreds of forgeries and antiquities for dozens of years for millions of dollars,' he says, slipping detachedly into the third person. 'But in all this time, I've sold or exchanged antiquities on less than 10 occasions. That tells you the whole story in one sentence.'

The charge sheet, which ranges from forgery to suborning others to commit perjury, lists Golan in various combinations with his co-defendants: Robert Deutsch, who owns three antiquities shops in Tel Aviv and Jaffa; Shlomo Cohen, who used to run a Jerusalem antiques shop; Rafi Brown, a former conservator at the Israel Museum; and Faiz El Amlah, a West Bank Palestinian. The 18 charges cover the James Ossuary and the Joash Inscription, as well as various inscribed pottery shards, clay seals, a jug, a bowl and a decorative lamp.

According to the indictment, the alleged forgery ring has claimed some astonishingly high-profile victims over the years. In 1988, the Israel Museum, the country's pre-eminent custodian of Holy Land art and archaeology, put on display a revered inscribed pomegranate carved from a hippo's tooth, bearing the words 'Holy to the priests, Temple of [Yahwe]h'. André Lemaire, the French expert on ancient lettering, discovered the carving in a Jerusalem antiquities shop, and, as with the ossuary, unhesitatingly testified to its importance - leading the museum, until recently, to link it beyond doubt to the First Jewish Temple. So keen, indeed, was the museum to acquire such a precious relic that it paid $550,000 to an anonymous collector in a transaction involving numbered Swiss bank deposit boxes. To its great embarrassment, a few days before charges were brought against Golan and his alleged associates, the museum announced that, following tests by Yuval Goren, this inscription too was a modern forgery.

'It was very hard for the investigating committee to say the pomegranate was a fake,' recalls Uzi Dahari, the IAA's deputy director, who commissioned Goren's forensic tests. 'This was the first evidence from the Temple in Jerusalem. For religious people on the committee, it broke their hearts to say it was a forgery. The Joash Inscription too, it's something unique for the Jewish people. But what can we do? Truth is above everything.'

The IAA, whose main business is to license dealers and regulate excavations, has pursued Golan with utter determination. In bringing the charges, jointly with the police, the authority has built up 10,000 pages of written evidence as well as hours of video and audio interviews, and the court case is expected to last months - if not a year.

Yet on paper, the indictments appear oddly incomplete. If Golan is at the head of a 'ring', in none of the 18 charges is he linked with more than one other defendant. He alone stands accused over the ossuary, the Joash tablet, the bowl and the lamp; and although Robert Deutsch is jointly charged with him over some pottery shards, a decanter and some clay seals, Deutsch by himself has to answer charges over three further pottery pieces. And although the pomegranate is included as evidence of a 'ring', none of the defendants is charged in connection with it.

These apparent omissions may stem from the difficulty of proof: forgers, after all, would hardly leave a trail of receipts, and in the world of unprovenanced antiquities, it is common practice for buyers not to know a seller's name. But the gaps have given the defendants an opportunity to cast doubt on the entire case. Golan promises to sue Dahari for damaging his name - once, of course, he has cleared himself. Deutsch, for his part, says he will sue the IAA 'for at least $20 million'. 'I haven't seen Golan in eight years,' Deutsch insists in his shop, on a winding path in old Jaffa. 'Now I have clients asking me if the pieces they bought from me are genuine, people who owe me money not wanting to pay me, friends not talking to me. They really achieved what they wanted with that monstrous fabrication - to destroy my name.'

Golan, in particular, seems to enjoy parrying each IAA accusation with a confidently asserted put-down. How could he afford to build his vast collection? He is independently wealthy, he says, through his family's '50 or 60 properties'. How does he account for the 124 witnesses the prosecution has to call on? 'Lawyers tell me that when you have a case, you need two or three witnesses,' Golan says. 'When you don't have anything, you need hundreds.' As for the 'ring', no professional fraudsters would produce such a wide range of items, he insists. 'If you're a specialist in making sculptures, you'll make sculptures. If you make inscriptions on pottery shards, you'll see dozens of those on the market.

'You need palaeographers. You need the best expert in the world to write the Joash Inscription in ancient Hebrew. Then you need the best expert in Egyptian hieroglyphics to make the bowl. Where are the epigraphers? Where are the chemists? It's Oded Golan, Oded Golan. He's Superman!'

And the ossuary, now widely discredited? 'I'm still sure now, as close to 100 per cent as possible, that the whole inscription is authentic,' Golan says without breaking eye contact. 'So Yuval Goren finds the patina is not in its natural condition. That's because the inscription has been cleaned. All the world's important pieces have been cleaned. Just examine the Mona Lisa and you'll find varnish that didn't exist 500 years ago.'

++++

Pinned to the wall in Yuval Goren's laboratory at Tel Aviv University is a cutting from a recent edition of Nature magazine. 'Indiana Goren,' it is headlined. 'At 48 years old, intense and good-looking, Goren could easily be the model for the hero of an archaeological detective series ...'

After two years on the case, Goren says he now regrets being thrust into the role of fraud-buster. He had not realised quite how venomous the arcane world of archaeological scholarship could be: his own reputation has repeatedly been smeared by those who refuse to accept that the ossuary is fake, with suggestions that he is out of his depth, or the lure of "fame" has tarnished his judgment.

Hershel Shanks, who still refuses to recant the validation he initially lent to the ossuary ('I don't know if it's a forgery or not,' he says curtly. 'I'm just a publisher, not a scholar'), accuses Goren of doing 'a very bad job' in rejecting the inscription. 'He doesn't know anything about palaeography, and nobody has shown that anything's wrong palaeographically,' Shanks says dismissively. 'At best, you have a conflict of experts.' The IAA's Dahari, in turn, has publicly attacked Shanks as 'totally crazy' and his assertions as 'pathetic'.

For a case focusing on biblical provenance, there has been an unholy level of bickering. One of Robert Deutsch's biggest customers was the London multi-millionaire Shlomo Moussaieff, to whom Deutsch dedicated a book last year on his 80th birthday. Moussaieff is mentioned in nine of the charges as a target of the alleged fraudsters, and is said to have paid $200,000 for an inscribed pottery shard, and to have written a $1 million cheque for a royal seal. Deutsch, in his shop, now attacks his former client in terms that would make a libel judge blanche. Moussaieff did not respond to requests for comments.

The fighting has also extended to those not directly linked to the case. And if institutions besides the Israel Museum have displayed biblical-era forgeries, they are not admitting it. The Royal Ontario Museum claims to have 'no new information pertaining to the James Ossuary that would lead us to conclude that it is not authentic'. The British Museum, too, says it knows nothing about any alleged fakes in its displays.

But on strictly scientific grounds, Yuval Goren claims that there is no question that the James Ossuary is a fake - 'and not a very sophisticated one at that'. Of almost 100 other items he examined in this case, 'only 10 to 20', he says, proved to be genuine. Sitting in his basement laboratory, Goren explains that he now understands a little more about the faker's mindset. 'The motive is not necessarily financial,' he reflects. 'The Piltdown fraud wasn't for money, nor were those of Shinichi Fujimura in Japan, who created his own sites and excavated them. No, it's often fame or the mental challenge. They're well-informed autodidacts who feel marginalised by the academy. So they're flattered when people like us show interest. I'm sure the forger behind this was very happy to outsmart some of these distinguished professors.'

With a certain mischievous humour, Goren offers to share with me the secrets of faking a priceless ancient inscription. First, he says, always carve your letters using an iron tool, which will leave no traces of modern nickel or cadmium. Next, 'age' the inscription using an airbrush filled with quartz powder, before creating its 'ancient' patina by grinding stone into a watery paste. Burn tiny amounts of pure gold on to the surface, plus a bit of iron-age charcoal, and then bake your stone at 300C. Finally, bring in a few 'innocent scientists' to confirm its authenticity before surreptitiously sneaking it on to the market.

(The Daily Telegraph Magazine, May 14 2005)

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Trendsurfing: Celebrity seeding (The Times)

By David Rowan

If you want millions of consumers to judge your brand as cool, just make sure their favourite celebrities are seen using it. That's why fashion houses and car-makers have "lent" goodies to Hollywood stars for decades - a trend that goes back at least as far as Josiah Wedgwood's pottery gifts to Queen Charlotte. Suddenly, though, an entire industry is springing up to blitz stars with everything from breath-fresheners to mineral water. It's called "celebrity seeding" - and is another reason not to believe everything you read in the showbiz magazines.

Blame the diminishing reach of conventional advertising. "Companies have lost faith in the 30-second television commercial," explains Jonathan Holiff, whose Hollywood-Madison Group is one of the new agencies giving toys to the stars. "By gifting celebrities with the latest products, our clients are relying on America's royalty to influence consumer purchase behaviour." Not only is it cheaper than more traditional paid-for endorsements, he says, but it has the distinct advantage of appearing to be the individual's own product choice.

Take the example of Energy Brands, which sells vitamin-enhanced mineral water. It arranged for free home delivery to celebrities such as Tom Cruise and Sean "Puffy" Combs. Last year, it found that one recipient, 50 Cent, kept mentioning the drink in interviews. That led to him becoming a company spokesman and "developing" his own drinks range in a lucrative contract. In that case, money changed hands, but it's by no means a prerequisite. When Wrigley launched Eclipse Flash Breath Strips, a new breath-freshener, the company sent packs to stars including Martin Sheen and Carmen Electra. Rather than take offence, a number said they would be happy to receive a year's supply - allowing Wrigley to mention their names in publicity, if not claim their official endorsement.

From his office in Studio City, Jonathan Holiff has given Martin Scorsese a truckful of Philips gear, sent Electrolux "super quiet" vacuum cleaners to recent celebrity mothers, and persuaded Dennis Hopper to use a Sony Mavica digital camera to take a photograph that was then auctioned for charity. Sometimes, he says, "a token honorarium" may be required as well as the gift, but mostly he relies on knowing celebrities' preferences. He sends out questionnaires to maintain his database of 10,000 stars, searchable by 250 criteria from charity affiliations to fears and addictions. As he points out, if you want to reach "thought-leaders" such as Tom Cruise and Rosie O'Donnell, it helps to know that he is a hockey fan and she collects dolls.

Companies also have in-house product-seeding departments. Motorola has an LA-based director of entertainment marketing, known locally as "Santa to the Stars", who gives phones away to the city's "influencers", achieving free placements in Ocean's Eleven and Friends, and a mention in the Jay-Z song I Just Wanna Love U.

But the talent is now waking up to its market value, and nominees at this year's Oscars and Golden Globes reportedly demanded vast financial inducements to accept gifts of dresses or jewellery. Breath-freshening strips are one thing - but when you can't even give away diamonds, something awfully strange is going on.

(The Times Magazine, May 14 2005)

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Wednesday, May 11, 2005

Interview: Lesley Douglas, BBC Radio 2 (Evening Standard)

By David Rowan

LESLEY Douglas has two good reasons to celebrate this week. Radio 2, the station she has run since January 2004, again trounced its rivals in the latest quarterly ratings, drawing 13.3 million listeners and a remarkable 16.5 per cent audience share. Then, at Monday's Sony Awards, it was named UK Station of the Year for its "range, richness and quality", on top of separate awards for presenters Jeremy Vine and Steve Wright. Commercial stations might be struggling with ever-tougher market conditions, but for now, Radio 2 seems unstoppable.

But is it a level playing field? This week, a number of commercial rivals grumbled to the Standard that Radio 2's success continues to be boosted by certain "unfair advantages". The executives we spoke to were happy to acknowledge the appeal of stars such as Terry Wogan, Steve Wright and Johnnie Walker, whose personal audiences continue to leap ahead. The problem, as they described it, has more to do with the station's deliberate targeting of their own younger audiences - with all the advantages of free BBC cross promotion and high presenters' salaries, and far too few of the " public service" commitments intended to make the licence-funded stations distinct.

Sipping tea in the George Hotel's 15th-floor bar, looking down over Broadcasting House, Douglas, 41, a mother of two, has a simpler explanation for her station's success.

"We've got the best line-up of presenters anywhere in any medium, who, like the production teams, absolutely understand the audience," she says. "We've got presenters with life experience and, touch wood, who love their jobs, and it sounds like that. It's a happy station."

A Radio 2 veteran of 15 years, she worked with Jim Moir, her predecessor, to rejuvenate its schedules by bringing in "talent" such as Vine, Jonathan Ross and, more recently, Dermot O'Leary and Chris Evans.

There never was a battle-plan, she insists: simply a feeling that "evolution" needed a kick-start, with presenters forced to "start thinking again about who they're talking to". And while she has hired celebrity presenters - from Mariella Frostrup to Brad Pitt - her main concern has been to maintain the breadth of output, from comedy to religion, "so that all parts of the network sound relevant to all parts of the audience".

Was the hiring of so many TV personalities a deliberate ratingsboosting strategy? "No," she replies, "I don't know what a 'celebrity' is, but it's all about the ability to communicate. Jonathan Ross is one of the country's greatest broadcasters, as is Wogan, and they happen to work on TV too. Why shouldn't they? We're looking for presenters who have a personality and intelligence."

The strategy has certainly brought an outstanding series of Rajars. But Douglas, whose voluble conversation is peppered with enthusiastic references to her stars, insists that ratings are not her priority. "I don't think we've ever been obsessed by the numbers," she says. "Is it nice when we get the Rajars we've just had? Yes. But what gives me the biggest buzz is the fantastic performance Jeremy Vine gave over the election campaign, or tuning in to Terry Wogan and hearing him use a certain turn of phrase."

Other broadcasters question whether a licence-funded broadcaster should be chasing ratings. Commercial channels are facing tough financial pressures: Chrysalis and GCap Media, formed from the merger of GWR and Capital Radio, both warned yesterday of a "difficult" market.

In a submission last year to the BBC Charter Review, Chrysalis attacked Radio 2's programming strategy for supposedly breaching its public service obligations. "Radio 2 has shifted significantly away from being an easy listening service for listeners over 50, to being a contemporary pop music station, targeting commercial radio's core target demographic of 25-54s," it stated. "Programmes such as Terry Wogan's Breakfast Show, or Steve Wright in the Afternoon, are absolutely indistinguishable from equivalent shows on commercial stations."

Was Douglas "deliberately and actively" scheduling against the commercial stations, as they claimed? "Radio 2 is programmed as it always has been," she answers. "The daytime schedule has not changed significantly for 15 years."

A frequent criticism is that the "specialist" music Radio 2 is obliged to broadcast is shifted to the margins. "That's not true," Douglas retorts. "The diversity and range of programming is absolute in daytime. Virtually every day there is a live-music session. You hear folk, country, jazz in all the daytime output, you hear musical theatre in Sarah Kennedy's show. And Katie Melua would say she'd have never had last year's success had Wogan not taken risks and played her."

She is equally dismissive of claims that BBC cross-promotion unfairly boosts ratings. "It's a very old debate," she says. "I don't think anyone would dispute that an effective use of the BBC's resources is to talk about the BBC's programmes. What are we meant to do?"

Meanwhile, she has other concerns. "My priority is to keep Terry happy on Radio 2, that's what I think about." Ah, the rumoured departure, at some unspecified date, of the 8.1-million-listener breakfast presenter. But Douglas will cast no light.

"I have no idea who the next breakfast show presenter should be, as I'm happy with the one I've got," she says firmly. "He's in an ongoing contract, and there are no discussions planned in the near future."

When he does go, if Brad Pitt proves unavailable, would Chris Tarrant be a candidate? "Chris Tarrant is one of the greatest radio presenters I've ever heard, one of those few talents who can absolutely manipulate radio," she replies. Well, she could use this page to invite him to apply … "But I haven't got anywhere to put anyone!" she answers. "There are a lot of presenters I really rate, but with Radio 2 as it is - when they're coming in to listen and we're winning awards - you'd unpick that at your peril. But people like Pete and Geoff at Virgin are genuinely talented broadcasters. And Christian O'Connell deserves the Sony Awards he's got, he's exceptional. But I have a line-up I'm really happy with."

WHICH leads to a final gripe from the commercial channels. With its vast budget, Radio 2 stands accused of "artificially inflating" the cost of attracting quality presenters.

"If you ask the talent why they're here, it's because they want to be," she replies. "Most could probably earn more elsewhere, but they come to Radio 2 for the creativity, to pursue their passions. I mean, it's a station different enough and broad enough to allow Mark Lamarr to sit alongside David Jacobs."

She reflects for a moment. " Actually, I think it's not just Radio 2 that's in rude health, but radio in general. Just listen to what's coming out of the speakers - to a lot of talent, radio has become sexy."

(Evening Standard, May 11 2005)

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Saturday, May 07, 2005

The Times Op-Ed: A guide to electionspeak

By David Rowan

THE VOTERS have been cheated yet again. The least the politicos owe us, having anaesthetised us with a month of excruciating verbiage, is a few linguistic tickles. In past campaigns, we could always expect a few newly minted social archetypes to take home. Where, then, are this year's Mondeo Man or Worcester Woman? At the final word-count, it pains us to report a distinct no-show.

Blame the new generation of database-munching marketers, obsessed with segmenting the electorate beyond recognition. When Worcester Woman was targeted by the Conservatives in the Nineties, or White Van Man a decade earlier, we could all smile with familiarity. This time round, the party strategists have targeted bespoke campaigns at such niche social groups as Greenbelt Guardians and New Urban Colonists. Want to bet if any of those make it into the next Concise Oxford?

Our one freshly identified demographic with a future is Generation Jones, a US import which refers to the lost generation born between 1954 and 1965 - too old to be carefree Generation Xers, but too young to be have-it-all Baby Boomers. The American marketing consultant Jonathan Pontell named the group after a Seventies slang term for a craving (you would typically be jonesing for marijuana, according to the Urban Dictionary). As Pontell defined it, this in-between generation craved all the material, personal and social opportunities promised by the Sixties, but lacking by the Seventies. They are rich, creative and can be persuaded to switch brand allegiance. The Bush campaign targeted them ruthlessly.

"This election they became a vital group in the UK too," according to Andrew Hawkins, of the pollsters Communicate Research. "They're at the peak of their earning power, thinking of pensions, and the parties have been watching them closely."

It's hardly the most animated buzzword, but Generation Jones's electoral influence gives the term its staying power. Catchiness, you should understand, does not determine the longevity of voter stereotypes. Stephen Byers identified the Bacardi Breezer Generation as the 18- to 25-year-old clubbers who might be won back to Labour in 2003. All good for a headline, but you win our mystery prize if you heard of it once during this campaign - rather like Mr Byers himself.

(The Times Op-ed, May 7 2005)

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Trendsurfing: Sensory branding (The Times)

By David Rowan

Phooey! That's the smell of the marketing industry discovering a fishy new way to sell us stuff. Hold your nose, but the latest flatulent theory claims that successful brands simply must have their own distinctive odours. If you can associate your product with an appropriate smell, so the thinking goes, then you will touch consumers at a deep emotional level, thus whiffily keeping them loyal. It's all part of a trend towards "sensory branding" wafting through corporate marketing departments, although it leaves Trendsurfing more than a little sniffy.

The notion first took hold in the Nineties, when companies such as Singapore Airlines commissioned one-off aromas to boost corporate identity. In the airline's case, a distinctive scent called Stefan Floridian Waters was suffused inside the aircraft, mixed into flight attendants' perfume, even dripped on to passengers' hot towels. The intention, which the company claims worked wonders, was to prompt familiar, warm memories when passengers boarded the plane. Soon, high-street retailers were experimenting with specially blended odours, from "air-dried linen" in Thomas Pink to "tropical coconut" in Lunn Poly. Heck, even Rolls-Royce started dabbing aromatic oils on its car seats to evoke the wood-panelled scent of a 1965 Silver Cloud.

But it has taken a new book by a Danish "brand futurist" to get the idea widely talked about and on to the bestseller lists. Brand Sense, by Martin Lindstrom, argues that marketers can no longer rely on a product's look or feel for its success, and firms from Mattel to McDonald's are listening transfixed. "The more senses you appeal to," he says, "the stronger the message will be perceived" - largely because the "subtle, pleasant and insidious" nature of multi-sensory branding entices customers without their being aware of it. So "revolutionary" are Lindstrom's findings that he is on a 51-city tour across 29 countries preaching his gospel of pungency - what he modestly calls "the largest branding conference in history".

You'll know if he's visited your neighbourhood by the lingering smell of that stuff bulls deposit in fields. As you might expect from a self-proclaimed "branding guru", Lindstrom does to English what McDonald's does to olfactory sensitivities. Businesses must pursue their "major sensory touch-point advantages" using "sensograms" that "leverage the brand signature". Fortunately, owing to his unique "structural equation modelling", the secrets of "sensory synergy" are now available to all. Gee, thanks, Mart.

To be fair to Lindstrom, a number of companies had already grasped his eternal truths. WH Smith sprayed the scent of pine trees in stores to boost Christmas trade, and Vauxhall's second-hand-car dealerships used an aroma of "new cars" to keep buyers sweet. (And we haven't even mentioned his tips for touch, taste, look and sound.) But recommending synthetic bouquets as a subtle means of tickling consumers' emotions is just the sort of thing that gives marketers a bad name.

Besides, we've discovered how Lindstrom wrote the book. On Google Answers last year, a guest purporting to be Lindstrom was offering tips ranging from $2 to anyone who could furnish his extensive research. All very enterprising, mate - but it looks like you overpaid.

(The Times, May 7 2005)

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Wednesday, May 04, 2005

Interview: Nick Robinson, ITV News (Evening Standard)

By David Rowan

POLITICAL editors don't generally become the story during an election campaign. But Nick Robinson, of ITV News, has developed a curious ability in recent weeks to find his name all over the next day's papers. Whether confronting the Prime Minister over a controversial election poster, or challenging the "all white" audience for Tony Blair's big immigration speech, Robinson has emerged as the campaign's most robust and persistent journalistic troublemaker. His coup de grace was being publicly anointed a "f***ing pillock" by John Prescott.

The suspicion among Robinson's rivals is that it is a deliberate attempt to get ITV noticed - part of a trend towards reporter involvement in stories or "RI" in the industry's jargon. If viewers are turned off by the politics, the theory goes, then perhaps a more theatrical and mischievous form of reporting might attract them back. At the very least, it gives him some lively footage to send back.

But Robinson, 41, sitting outside a Gray's Inn Road cafe between election-night rehearsals, is baffled at accusations that he is simply playing the showman. "No, the strategy has genuinely not been to get on to the front pages, or for me to get 'involved' in the election story," he says. "My job is just to ask the right questions in a sharp and pertinent way. There have been a couple of moments where I have become involved, but never as a result of any plan."

He first made headlines after challenging the launch of a Labour poster, claiming that the Conservatives were planning £35 billion of cuts to public services. He pointed out that the figure was misleading, before firing a brutal follow-up question to the Prime Minister and Chancellor: "Can you only win this election by distorting your opponents' policies?"

That, he explains now, was simply the unplanned outcome of a "grumpy" morning after little sleep and frustration that Gordon Brown would not give a post-Budget interview. "By chance, my bureau chief said they were launching a poster down the road. I was virtually the only reporter there, as they'd not invited any." But his intervention was hardly designed as theatre, he says. "I don't imagine down at the Dog and Duck they were discussing it. It was journalism, it was about analysis."

Labour's campaign managers were far less sanguine about his most recent intervention. Last Friday, in Dover, he asked provocatively why there were only white faces in the specially invited crowd for a speech on immigration.

"Labour had announced that Blair was doing 'the most important speech of the campaign', but that all day he would not take questions from journalists. Now, I don't think you should do the most important speech of your campaign and not take questions. So, I asked him one. And, to have any hope of him answering, it has to be provocative."

BLAIR'S entourage was furious, and Robinson was accused of getting his facts wrong. "There was one Asian in the audience, and that he was singled out to disprove me," says Robinson. "But we know that the big two parties carefully select audiences to give a particular appearance. Is it a great controversy to point this out? That's informing the audience."

He is concerned that party spin machines have excluded print journalists from this campaign "on an unprecedented scale". But he refuses to ally himself with "the carping school of journalism", pointing out the strategists' " security concerns" and wariness of media cynicism. Besides, he says, Blair has been far more available for questioning than expected.

But isn't that part of a strategy to silence other party voices? Where are the other front-bench politicians? "The parties are fighting to get attention on TV," he replies. "Why are they using single personalities more? Because the public know who they are. We're entitled to say we're not getting a proper debate on the issues but it's not wickedness."

Tomorrow, Robinson will be crunching the results as part of ITV News's election-night coverage. We are promised the "fastest and most comprehensive" results - although David Dimbleby and his BBC team were rather sniffy last week of ITV's "gimmick-led" approach. Robinson, a former BBC man, naturally springs to his employer's defence. "The idea that a combination of Jonathan Dimbleby, Alastair Stewart and the bald bespectacled bloke in front of you represent a 'sexing-up' of politics struck me as curious," he says. We are as trainspottery about politics as any team you could assemble at the BBC.

"Our election-night party [to be broadcast live] isn't about using B-list Hello! celebrities to change the subject - it's about reflecting exactly what will happen in parties up and down the country, but with people whose views you care about. Knowing what Richard Branson thinks, that's interesting."

David Dimbleby and Andrew Marr are "very talented guys", he adds. "But I've worked for the BBC on election night, and they've got so many people that it can get in the way of telling a good story." Besides, BBC journalism is suffering from the "period of caution" its management has chosen. "These off-air decisions have on-air consequences. It's not that we don't agonise about getting things right but we do so in meetings with two or three people and get on with it, not second-guessing this or that committee."

He joined ITN in 2002, having been chief political correspondent for BBC News 24 and, before that, a Five Live presenter and deputy editor of Panorama and On the Record. His great inspiration as a child had been Today presenter Brian Redhead, whose youngest son Will was his best mate at school in suburban Manchester. "When I walked past his house to get the train home, I'd often go in for my glass of milk and slice of chocolate cake, and Brian was often there," he says. "He talked to kids like they were grownups. I grew up thinking, 'I'd like your job, please'. I was obsessed with politics."

AT OXFORD, he rose through the Young Conservat ives to become national chairman, although he points out that his involvement ceased 20 years ago. Apart from an incident when Alastair Campbell brought it up in response to a difficult question, his past politics, he says, has never been an issue. "Just think what you were doing 20 years ago. I was still, sadly, going to Genesis concerts and listening to the Human League. I had quite a lot of hair, actually, but still the preposterous glasses."

Now, he says, he has the perfect job to indulge his passion for politics, as well as a wife - a relationship counsellor - understanding enough to tolerate his workinduced absences from their three young children. But what about that persistent Millbank rumour that Andrew Marr's job will shortly become vacant. Would he want it?

"I have a lovely job, thank you very much," he replies with a smile. "There's not much bigger a job than ITV political editor. Yes, we have fewer resources than the BBC - but the upside is the freedom to tell the story well. That would be a hell of a thing to give up."

So ... Does that mean he would ignore a call to be interviewed?

"That's the great Mark Thompson question, isn't it?" he says, shuffling a little. "Damned either way. Although I would probably call my editor, Dave Mannion, and say what's it worth?"

(Evening Standard, May 4 2005)

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