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Saturday, September 22, 2007

Interview: Sir Ronald Cohen (Jewish Chronicle)

By David Rowan

Sir Ronald Cohen made millions in private equity. Now he wants to use his knowledge and wealth to solve a few little problems

Let's say you sit on the Sunday Times Rich List at £260 million, are married to an accomplished movie producer, and have yourself attained such business success that you are lauded as an entire industry's "founding father". When the time comes finally to retire, do you: a) pamper yourself in a super-yacht off Antibes; b) party with the Hollywood A-list; or c) take it upon yourself to solve the world's most intractable problems, from domestic poverty to the Middle East conflict?

Sir Ronald Cohen, venture capitalist extraordinaire and confidante of prime ministers, was never one to take the easy option. Having left Apax Partners two years ago at 60, he is now, as he puts it, engaged in his "second career" - working under-the-radar to improve the Palestinians' economic prospects through his Portland Trust, and investing time (and cash) to alleviate UK social inequity, as, well, "the whole issue of poverty in Britain preoccupies me".

Not, then, a man with modest ambitions. "I think fulfilment comes from reaching the right balance between doing things for yourself and doing things for others," he explains over lunch in the trust's Portland Place town-house in Central London.

"You only realise this a little later in life. When you're starting out as an entrepreneur, you're too focused on your own efforts. There are all sorts of individuals in Britain, like [entrepreneurs] Chris Hohn, Tom Hunter, and abroad, people like Al Gore, Pierre Omidyar [of eBay], Bill Gates, who, if there's an issue that they feel passionately about, are lucky enough to have the resources to devote to it. My feeling is, the careers of these people and myself have prepared us to make a contribution to society."

But... hoping to end the Middle East conflict through his Portland Trust, a not-for-profit foundation "committed to promoting peace and stability between Palestinians and Israelis through economic development"?

"If you look at my history: born in Egypt, a refugee, married to the daughter of the commander of the Exodus who's an Israeli [Sharon Harel-Cohen, whose father Yossi Harel commanded the ship carrying Holocaust survivors to Palestine], there's an obvious connection between me and the region," he says. "I can empathise with the Arab world to a greater degree than the average person would, yet at the same time I can empathise with the Israelis. Sir Harry Solomon [the trust's co-founder] and I were both of the same mind - that economics was the one thing that had not been properly used in the Middle East to bring the two sides together. I believe that helping the Palestinians to build up a powerful economy capable of providing decent livelihoods for their population is an entirely achievable objective, based on a deep level of interdependence with Israel."

His own roots are in Cairo, where he was born in 1945 to Michel Mourad Cohen, from Syria, and Sonia, nee Douek, from Britain. When he was 11, they fled as refugees to London after Gamal Abdul Nasser turned against Egypt's Jews.

They settled in Armitage Road, Golders Green and, though he arrived speaking no English, Ronald survived the rigours of Orange Hill school in Burnt Oak to win a scholarship to study philosophy, politics and economics at Exeter College, Oxford, followed by a spell at Harvard Business School. After working as a management consultant for McKinsey, at 26 he co-founded Apax Partners, often called Britain's first venture-capital firm, whose investments have ranged from Virgin Radio to Yellow Pages.

"It's not completely rags-to-riches, as my father was an educated person who was lucky enough to come over here and benefit from the help of some relatives who lent him a bit of money to get into business," he reflects. "But I went to a grammar school of very doubtful reputation, Orange Hill, where you had gold-beaters next door who used to come out with bicycle chains after dark. It was not a very salubrious school, but it was a very good training for business. If you have to surmount major obstacles, it gives you confidence that you can surmount others. In fact, I was just on the line to my history teacher, whom I have tracked down after 40 years. I owe him such a debt; he prepared me for my Oxbridge exams before I had my A-level results."

Cohen does not enjoy being the story. He rarely gives interviews, and avoids publicity for the Portland Trust - no doubt partly because any whiff of controversy surrounding its agenda would not be good for business. On his personal life, he gives little away - "I play tennis, go to the theatre, the cinema, I travel, music..." - although he did once tell a journalist that "my greatest achievement is making a success of my third marriage" (to Sharon Harel-Cohen, whose film credits include Gosford Park, and with whom he has two teenage children).

As for the tougher questions journalists have raised - whether he is "non-domiciled" for tax - he is firmly evasive: "I take the view that I am a law-abiding citizen who pays all the taxes that he is supposed to pay, and they are substantial. I am not going to discuss my tax affairs in public, full stop."

He is, though, happier talking about the Palestinian economy in all its technical detail, or deploying historical unemployment statistics for Northern Ireland's Catholics. "The thought is that economics makes peace possible, just as you saw in Northern Ireland," he explains. "If you can manage to improve the economic lot of the average Palestinian family, to provide them with decent housing, schools for their kids and so on, it will shift the ground of the conflict."

Surely a high-risk bet? "I think it's the bet of a turnaround," he says, as if considering an opportunistic bid for a credit-strapped bank. "There is scope to treble the income per capita of the average Palestinian. It offers a lot of upside potential. I have no doubt at all that the average Palestinian is not driven by ideology or anger. In that respect, the best answer we can give is our Northern Irish study [published in May] because, in 1998, at the time of the Good Friday Agreement, there was total scepticism that it would happen, and when it did happen whether it would work. And here we are in 2007..."

The study includes an intriguing graph correlating Catholic unemployment and the number of terrorist attacks over 30 years. "The reason you've had a period of peace is there's a perception that the economic situation is good, and that people don't have a cause to upset the applecart," Cohen says. "And there is also an underlying feeling that violence isn't going to work - as there will be in the Middle East."

He will give no time-frame, but says the trust has a "constructive dialogue" with Palestinian Authority Prime Minister Salam Fayad (the trust does not talk to Hamas). "Fayad was the starting point for our loan-guarantee scheme, which offers $200m of guarantees to banks," and which is preparing to receive its first applications. Other projects range from micro-finance to pensions, as well as an "affordable and social housing initiative" aiming to support developers in building 30,000 West Bank homes.

But are Israeli checkpoints not an impediment to Palestinian economic development? "Exactly, and I think Ehud Barak, as defence minister, to his credit and with experience enhanced by a spell in the private sector, is looking at that whole issue," he says. "Can you have a different approach to checkpoints, which turns them into points of economic interchange rather than just for security? It is in Israel's interests to provide tacit support for anything that improves the Palestinians' economic lot."

As Cohen sees it, economics and politics "move together as a double helix". He is certainly no political ingenue: in 1974 he stood as the Liberals' parliamentary candidate in Kensington North, and five years later as its European candidate in London West. He converted to Blairism in 1996, since when he has given Labour almost £2m and bankrolled Gordon Brown's leadership bid.

"When I left Oxford, I thought I would go into politics," he recalls. "But when I went to Harvard Business School and discovered venture capital, I saw the downside... Those of my Oxford contemporaries who went into politics achieved a certain amount but I'm happier to have ploughed the furrow of entrepreneurship. I also had to worry about the livelihood of my parents and my family, which is tough to do on a politician's salary. When I left Oxford, I thought I had to make £300,000 in order to be financially independent."

Yet he certainly plays a political role today, if a controversial one. Conservative opponents have called him an "unelected, unaccountable" envoy. "The only word they missed out was 'self-appointed'," Cohen responds. "Envoys purport to speak on behalf of the government. I don't speak on behalf of governments, I have an economic agenda."

Still, he clearly has influence over Gordon Brown, who in 2000 put him in charge of a Social Investment Taskforce to boost economically deprived areas of the UK, and who has frequently praised his work on the Palestinian economy. He has also been called the Prime Minister's "private banker".

So what exactly is his relationship with Brown? There is a seven-second pause. "I would classify myself as a friend of the Prime Minister, just as I was a friend of Tony Blair," he says carefully. "I believed in their agenda, I was prepared to support them financially when it was unusual for business people to do so. And on subjects that are close to my expertise, I make my views known. So when it was a question of what was happening to entrepreneurship in the late '90s, when it was crucial for the [private equity] industry to get the support of the government, I did my best to obtain that support. With the Trust, I view myself as leading an action tank. With Bridges Community Ventures [which addresses UK projects] I'm chairing an effort to define new approaches to tackling poverty .

"But they are self-initiated. When you read the coverage, you'd think I'd been given six sinecures. The Commission on Unclaimed Assets [which he also chairs] is self-appointed. I wasn't asked by the Treasury to do it, or paid."

Some hostile press coverage - which has at times made comparisons with Lord Levy's controversial political role - is simply raw politics, he believes. "The attacks on me have very little to do with me. They have to do with trying to lower the chances of Gordon Brown getting elected. People perceive me as a proxy or a contributor to his likely success and want to dissuade me from continuing my support, or harming him through me."

Yet some reports have asserted more damaging links with the Levy cash-for-honours allegations. Last December, Channel 4 News alleged that the Treasury had exerted pressure to obtain Cohen's knighthood in 2000 for "services to the venture-capital industry". There were also claims that his party donations may have led to a peerage. "Number 10 came out saying that was complete rubbish, as did Number 11," Cohen says now. "My name had not been put forward for a peerage... I never wanted to be in the House of Lords, never asked for it. I don't have the time, and I'm very happy to continue to work as a knight. Yet stories were written that my name was put forward and all the rest of it."

Cohen is scathing about much of his critical media coverage, which he says has been inaccurate, unfair and deliberately distorted. "I don't think that the level of responsibility within the media today is sufficiently high," he says. "They do not worry about the consequences of the things that they print. They often view themselves as perfectly entitled to print views rather than news, but don't identify them as such.

"I had an instance recently of a major newspaper printing a story with a sensationalist headline about the Portland Trust being investigated by the Charity Commission." That was the Sunday Telegraph, which reported the commission's concern that trust staff were "among the best-paid charity workers in Britain".

"In fact, the telephone call to the commission had been made by the journalist on the Friday evening, and the case was closed on Monday morning at 10.17 when it emerged that none of the trustees took any remuneration, and all we do is pay money into the Portland Trust," Cohen says. "The [newspaper] didn't call us.

"And [separately] I got an apology out of the Daily Telegraph, a letter printed and a payment made to the Bridges Foundation, because they had written an untruthful article about me claiming I was benefiting personally from my involvement with the Bridges fund. In fact, I take zero remuneration and the investments are made through my charitable foundation.

"Is it irritating to see that people can write views about you without any basis in fact? I don't think it's right, I don't think people should be allowed to do that." He speaks hopefully of a current House of Lords inquiry into the press.

"There was one article written in a newspaper [The Observer] that drew a parallel between Sir Robert Waley Cohen, who had backed Churchill at the time of the war, and Ronald Cohen, who was backing Blair and Brown. There was nothing else to the story; its only purpose had been to draw the connection between Jewish supporters and the government."

Does he feel that some of the coverage - which often invokes, like Levy's, his Jewish background - has elements of antisemitism? "I wouldn't say directly, no. Whether the motivation of some of those who criticise me is a dislike of having Jews involved in the sorts of things I do, that's obviously a question that lots of people ask themselves. But I wouldn't say I've had much contact with overt antisemitism. Of course, you could argue that, with a name like Cohen, it's a sufficient flag."

Meanwhile, business goes on. Cohen is planning a book on social entrepreneurship, to add to one being published in November with business advice for the next generation. He sees a central role for entrepreneurs in using their skills as well as their cash to solve social problems where governments cannot - such as UK poverty. "It's become obvious that government cannot solve this by giving grants, but if you support entrepreneurs in under-invested areas, you create role models of independence," he says. Hence the mission of Bridges Community Ventures, which mixes private and government money to give entrepreneurs a start - and his own mission to wake up British people to the poverty around us.

"A big chunk of British society lives without any understanding about what is going on in poor families," he says. "They don't understand that there are people who get evicted from their homes for all sorts of reasons, who are traipsing with four children and a suitcase to try to find a place to stay for the night, who don't know how they can manage to keep their kids in school, and reach depths of despair in the face of unimaginable bureaucracy.

"Britons as a whole are caring of others. However, they do not today realise early enough the need to put something back if the system is to operate smoothly. It's particularly true for those who make a lot of money - unless you come from a background like a Jewish one, where it's typical to assume that 10 per cent of what you make should go to charity, as I was brought up. But a lot of people are focusing on making it without focusing on giving at the same time."

Otherwise, social unrest becomes a real risk. "People haven't quite understood that the system that enables entrepreneurial societies to thrive leads to social consequences that the market does not take care of. It's great to talk of the economy's growth, but you do have to worry about what's happening at the extremes. The divergence of the rich and the poor creates an unstable situation. And I am interested in avoiding a situation where people get so far left behind that they are desperate, they don't mind overturning the applecart."

So will Cohen give away his fortune? "Well, I am," he replies. "I'm giving away through the Portland Trust, I give to charity each year... I think huge fortunes are not particularly helpful things to hand down. You have a right to give your kids a certain amount and help them, but giving them too much closes off all sorts of options that might otherwise have led to their fulfilment."

This might suggest that Cohen - described by profile-writers as "ruthless" and "desperately competitive" - has gone soft. Why, even fellow venture capitalist Jon Moulton recently accused him of being "the enemy within" for urging tougher tax rules on the sector. "I did what I thought was right," Cohen says. "The debate was going in the wrong direction. We're dealing with incentives given when the world of private equity was very different. It's completely fair and reasonable to look at these again."

Because, as he sees it, success such as his carries certain moral obligations: "For all of us who have been fortunate enough to make capital, we can't take it with us in any case, so let's act responsibly with it. Let's put something back in, tikkun olam, if you like, and," he adds, "let's see if we can manage to turn the capitalist system into a stable system instead of a system that can only go on for a while. Because there is no system that is better than capitalism."

The CV

Full name: Sir Ronald Mourad Cohen

Born: Cairo, August 1 1945

Educated: Orange Hill school, Burnt Oak, North-West London; Exeter College, Oxford (PPE; president of the Oxford Union); Harvard Business School (MBA)

Family: Married to Carol Belmont in 1972, dissolved 1975; to Claire Enders in 1983, dissolved 1986; and to Sharon Harel, in 1987, with whom he has two teenage children

Career: Consultant with McKinsey & Co, 1969-71; co-founder and chairman of Apax Partners, which advises and manages funds of over $20bn, 1972-2005; currently chairman of the Portland Trust and Portland Capital LLP

Electoral career: parliamentary candidate for the Liberal Party in Kensington North, 1974; the party's European candidate in London West, 1979

Other roles: chairman of the Social Investment Task Force, the Commission on Unclaimed Assets, and Bridges Community Ventures; trustee of the British Museum; member of the executive committee of the International Institute for Strategic Studies; vice-chairman of Ben Gurion University of the Negev; member of the Harvard Board of Overseers; founder and former vice-chairman of EASDAQ and former director of NASDAQ Europe; founder director and past chairman of the British Venture Capital Association

Religious affiliation: Member of the West London Synagogue

(Jewish Chronicle, September 22 2007)

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Tuesday, July 31, 2007

The Times Op-ed: Log on and rediscover the generation gap

By David Rowan

Have you poked a friend today? Your answer will determine your loyalties in the greatest intergenerational split since the Sex Pistols gobbed at Bill Grundy on live TV. Friend-poking, along with superpoking, wall-posting and hikkuping – as the clued-in among you could yawningly explain – is simply an internet-enabled social greeting. The rest of us – especially, duh, the dinosaurs still buying newspapers (LOL!!!) – might dismiss Facebook, MySpace and a gazillion other social networking tools as short-term, vacuous fads. But that would be to underestimate a vast shift taking place in how a younger generation is defining its social life and privacy.


What makes Facebook such a tempting multibillion-dollar target for litigation is its compelling ability to tap into the digital generation’s Zeitgeist. For under 25-year-olds in particular, who have grown up blogging, photo-sharing and chat room flaming, today’s digital social networks offer its participants all the status-enhancing tools needed obsessively to shape their public persona. Driven by peer pressure as much as the practical benefits – well, would you want to miss the party invitations? – three-year-old Facebook already claims 31 million active users, with membership growing at about 3 per cent a week. Along with rivals such as MySpace – owned by this paper’s parent corporation – it has become a key enabler of today’s youth-focused culture of virtual self-expression.


Call it Web 2.0 or Me Media, this culture mashes up elements of creativity and raw emotional honesty, of exhibitionism and voyeurism. You risk insignificance unless you are a visible presence 24/7, which explains the relentless noise of personal video broadcasts via kyte TV, of text message “microblogging” via Twitter. As Duncan Watts, Professor of Sociology at Columbia University, explains it, the compulsion serves the vital human need to hang out and be seen. “You’re with your friends, but you’re also creating the possibility that you’ll bump into someone else,” he says – which could mean a date, a real world social invitation or simply another virtual acquaintance.


What the non-networkers tend to find incomprehensible – there are happily Facebooking septuagenarians but the split is largely along age lines – is the casual honesty and alarming openness of these sites’ core under-25 participants. Under the new etiquette of social intercourse, strangers may expect to peruse your sexual orientation and home phone number, your education and employment histories as well as your candid photographs. “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service”, declare the terms of service. Yikes. It makes all those warnings about shredding your gas bill to avoid identity theft sound marvellously quaint.

Yet it would be wrong for the IRL crowd – sorry, that means us reactionaries still residing In Real Life – to dismiss these networkers as geekish no-hopers. These tools offer genuine social benefits, from the ability to limit one’s interactions with “friends” one wants only a little contact with, to the opportunity to solicit information efficiently and gain emotional sustenance from likeminded strangers. Immediately after the Virginia Tech massacre, students found intense camaraderie in Facebook and MySpace support groups. And as for engaging this so-called apathetic generation politically, just look at who is out there wanting you to be their friends, from US presidential hopefuls to David Miliband and his YouTube climate-change video homilies. “BS big time”, as one new friend so gracefully replied.


What this generation may not be prepared for is the damaging uses to which its own personal information may one day be put. Just a few days ago, Amy Palumbo, the reigning Miss New Jersey, came under pressure to surrender her crown after indiscreet Facebook photographs of her with her boyfriend – supposedly restricted to “friends” – found their way on to the pages of newspapers. Nor could Chris Dreyfus, a British police inspector with senior counter-terrorism credentials, have expected his Facebook meanderings to prompt a Sun exposé of his “gay lifestyle” (with helpful transcripts of web postings to friends, such as: “Hope the leather shorts didn’t chafe too much on Saturday”). As for students, the group for whom Facebook was originally conceived, they are now finding the grown-ups using their own evidence against them rather too brutally. Poor Alex Hill, a third-year Oxford mathematics and philosophy student was disciplined by the proctors for being “disorderly” on the basis of her postexam celebration Facebook photos. Even poorer Justin Park, a Korean-American student at Johns Hopkins University in Baltimore, was suspended and given 300 hours of community service after the university decreed that his “Hallowe’en in the Hood” party invitation on Facebook, written in a self-mocking gangsta-rap style, violated its “antiharassment policy”. So much for free speech.


And what happens when the teens and students currently disclosing their entire personal lives to LiveJournal, Facebook, MySpace, Bebo and the rest, want to reinvent themselves as serious job-seeking (and spouse-seeking) grown-ups? It is all very well for David Cameron to dismiss allegations about drug use with the assertion that “everyone is entitled to a private past” – but in future, such “pasts” will most likely be documented permanently on publicly accessible computer servers.


How many of the next generation’s leadership talent will decide against a career in public life because, even as you read this, a “friend” is uploading what looks like a photo of them inhaling? No wonder employers are increasingly admitting to using job applicants’ online histories as a means of vetting them. As for prospective future health insurers or lovers: take a stroll through sites such as Jaiku and 43Things to discover that Nikola N “has just had an HIV test”, or that another woman, identified clearly by her photograph, plans to “go to rehab, get my son back and stop using [crystal] meth”.


Remember, we are still in the early days of this uncharted revolution. Wait until your best mates all start “lifecasting” their video thoughts live throughout the day. Already start-ups such as Ustream and kyte TV are offering band width for “your own TV channel” that allows you ubiquitous interaction. Nor is being too busy to update your online output any longer a valid excuse. For a fee of £369, you can now hire a stand-in to be your “digital biographer”, who will “enhance” your online presence based on a detailed briefing with you over Skype.


Some day, many of this hyperconnected generation may regret their abandonment of personal privacy. But, as they are doubtless twittering and IMing and vlogging in response even as you read this, who cares what the MSM – the mainstream media – think? There are too many friends at the wall waiting for a return poke.

(The Times comment pages, July 31 2007)


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Saturday, May 26, 2007

The Times: Have you got Google under your skin? (Comment page)

By David Rowan

Welcome to Googletown, where, as you sip your skinny decaf, a cup-embedded chip instantaneously analyses your salivary DNA, allowing cafe staff to greet you personally as their screens retrieve your online profile. Stroll down the street, and an eye-scanning digital billboard reminds you to buy a birthday present for your mother, helpfully suggesting the perfume brand she e-mailed a friend about last week. Then, just as your internet-enabled Nikes are offering to guide you to the nearest discount perfumier, your phone buzzes with the message that will change your life. As your marriage seems to be going nowhere, it suggests, you might like to know that a woman shopping two streets away offers you an extraordinary 96 per cent compatibility rating. Simply click “Yes” and leave it to Google’s algorithms to play Cupid.

It is not a far-fetched vision for the company committed to “organising all the world’s information”. This week, Google’s chief executive, Eric Schmidt, declared that his business was only just beginning to accumulate personal data about its users. “We cannot even answer the most basic questions because we don’t know enough about you,” he said. “The goal is to enable Google users to be able to ask the question such as, ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”

In other words, a service that you began using simply to find websites intends to monitor your deepest motivations. At what stage did the “don’t be evil” start-up evolve into the information society’s most determined Big Brother?

Don’t underestimate how much information Google already holds on you. Sign up for its free services, and it monitors your search history, news interests, map directions sought, photographs viewed, investments made and products shopped for. It stores each e-mail you send and receive “for ever”, indexes the files stored on your home PC, collects your instant-message chats, and knows what is on your calendar and to-do lists – all while linking your online trail to a personally identifiable Internet Protocol address (and whatever credit-card details you provided for its shopping service, and home postcode you gave its mapping service). If you want a flavour of the databank it has accumulated about you, simply log into its new “iGoogle” home page, and glance through its records of your web-surfing history.

Ah, you are thinking, it’s that paranoid Rowan again, the hack who anonymised his Oystercard so the radio tags could never locate him, and who web-surfs using Google “proxy” alternatives such as Scroogle.org. Yes, I can see that Google’s vision is nothing more Orwellian than to be the dominant provider of personalised advertising. But we are choosing to surrender our privacy without considering what we are getting out of the deal.

This is no quirky start-up now, but a global giant reaching more than a billion people, with an unhealthy dominance in both information sourcing and advertising sales. Its proposed $3.1 billion acquisition of DoubleClick, the leading digital ad-serving business, gives a worrying indication of its corporate thinking. By combining both companies’ data systems it can know not only what you are searching for, but, thanks to DoubleClick’s ubiquitous “cookies”, which websites you are visiting. The official line will doubtless be that data will be anonymised, and that the combined company will obey the law. Funny: DoubleClick also made such assurances about privacy protection, until seven years ago its CEO was forced to admit that the company made a “mistake by planning to merge names with anonymous user activity across
websites in the absence of government and industry privacy standards”. In other words, knowingly broke the rules.

Google is also working to build up “psychological profiles” of individual web users, in order to sell that personally linked information to advertisers. According to a recent patent application, the company intends to monitor players of online games in order to characterise them in categories such as cautious, risk-taker, stealthy, honest – labels that the dishonest will doubtless hope never reach prospective employers. Then there is its recent $3.9 million investment in 23andMe, a company that wants to help us to explore our DNA online. Hmm, just how useful would it be to an insurer to cross-match your genetic profile with all your illness-related web searches?

The question its users must urgently ask is how far they trust Google to protect their information. Until now, its arrogance has not been matched by any clear evidence that privacy will be guaranteed. Even after the company belatedly clarified in March that it will typically hold user search data for no more than two years, it does not make it easy for us to know what it does with our secrets.

Google has proved the decade’s most innovative, creative and astute new business. Now it needs to be reminded that, just as Microsoft’s dominance was eventually challenged in the courts, even the biggest conduit to the world’s information will be restrained by government for the consumer’s greater good. That is, once the consumer realises what he or she has just given up for ever.


(The Times Comment page, May 26 2007)

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Sunday, March 25, 2007

David Cameron interview (Jewish Chronicle)

David Cameron gives his first major interview in a Jewish publication to JC editor David Rowan

David Cameron, he would like it known, is an enthusiastic friend of the Jewish people. "I have great admiration and respect for what the community's achieved," he begins in the back seat of his official Opposition car - the "greener" hybrid petrol-electric Lexus that he requested, albeit with no bicycle in sight - en route this Friday-morning rush hour from his Ladbroke Grove house to King's Cross.

"If you look at educational achievement, contribution to the community, to business, sense of public service, duty, [being] good at integrating into Britain - you tick every box three times over."

Cameron has not until now made himself available for interview to a Jewish publication. After a difficult summer, when his party faced criticism for appearing unsupportive of Israel in its hour of need, there was speculation that Cameron, perhaps, saw fewer advantages in engaging with this community than predecessors such as Michael Howard or, notably, Margaret Thatcher.

His gilded rise via Eton and Brasenose, Oxford - with all the advantages of Bullingdon drinking-club connections, three forebears who were Conservative MPs, and latterly marriage into the Astor dynasty - have not, after all, suggested much empathy for Jewish concerns. He has certainly shown none of Labour's enthusiasm for bringing into his inner circle this community's Michael Levys or Ronald Cohens.

So what does the Tory leader know about Britain's Jewish community?

As Terry the driver negotiates a congested A40, Cameron moves his gaze between the road and the tape recorder as he unflinchingly establishes his credentials. "I know quite a lot about the community, I'd say," he fires back, his tone confident, almost slick, more businesslike than warm.

"Andrew Feldman, one of my oldest and best friends, helped run my leadership campaign; I've been to the Community Safety Trust [sic] dinner; I'm one of the few politicians who's actually been round Jewish Care before speaking at their breakfast; I was recently at a synagogue in Leeds;  I worked for a prominent Jewish business leader for seven-and-a-half years, Michael Green… and in my downstairs loo, you'd see the proud gift I received after speaking at the 350th anniversary dinner, [a print] of Benjamin Disraeli's house."

But what matters more, he says, is his belief that Jewish teaching encapsulates the vision of British society that his Conservative Party seeks to fulfil. "The essence of what I'm saying about the future of the country, how we should run our government, I think is something that Jewish people will profoundly understand, which is that we need a sense of social responsibility," he says.


"That if we're going to solve the problems we have as a country - poor education, bad public health, poor housing, problems with drug addiction, family breakdown - we've got to recognise that we're all in it together. It's not just government that has the answers, it's stronger families, stronger communities, trusting professionals in the health service… We all have an individual and social responsibility. And to me, that is at the heart of Jewish teaching."

It is this emphasis on social responsibility that he says defines his more "mainstream" Conservative Party. "I hope that people in Britain's Jewish community, who are the very essence of social responsibility, in terms of what they do in terms of charity, social enterprise, individual action, strong families - I hope they will respond to this. And so far they seem to be." It is an attractively vague soundbite, but what does this mean in specific terms? More help for faith schools, for instance? "Yes, I support faith schools, they're very important," he says. (He revealed last month that he intends to send his three-year-old daughter to a local Church of England primary.)

"It also means trusting charities and voluntary bodies more, giving them longer-term funding, respecting that often they've got the answers rather than government, trusting them to run larger programmes. It's a big cultural change in terms of the way the government interacts with the social and voluntary sectors.

"What will I be talking about today in Cambridge? Public health. Look at what's happening in terms of obesity, diabetes, sexual health. Cases of syphilis have gone up ten times in the past decade. We've got a real public-health crisis. Of course the government has a role, funding advertising campaigns, but there's an enormous social responsibility.

"We need families to do more, we need businesses to do more, we need to trust the brilliant voluntary and community groups in this area. Social responsibility gives you the framework to answer all of these questions. And I think it's a framework that's very much in tune with the way that British Jews live their lives." What of Cameron's own faith? "To me it's a very private thing," he replies cautiously. "I'm a participating member of the Church of England, I'll put it that way. I have a faith, it's important, but not something I wear on my sleeve." He smiles. "I've always said I believe in God, but I don't think I have a direct line."

He had not, he acknowledges, met many Jews before Oxford. At Eton "there were lots of Montefiores and Rothschilds", he says, "but I was very unconscious, growing up, of the issue of anti-Semitism, that's true".

At Oxford, he met Andrew Feldman, now 41, his first strong Jewish friend, who fundraised for Cameron's leadership campaign in between running the family ladieswear firm, Jayroma. Other friends include Howard Leigh, a corporate financier active in Jewish charities who is a senior Conservative Party treasurer. Cameron does not have a rabbinic adviser - "though I've met the Chief Rabbi several times, and very much admire what he's done" - although he hopes that he is broadening his Jewish understanding through his personal circle. "I'm a good learner." Still... his political acumen must make him see the advantage in playing more to Britain's two million Muslims than to 300,000 or so Jews, no? "I believe you've got to treat people equally," he replies.

"I've been very outspoken about Ken Livingstone and his very poor record on this front - by moments he's shown borderline anti-Semitism, with his treatment of that journalist [Oliver Finegold], and the repeated invitations to [controversial Egyptian scholar Yusuf] al-Qaradawi.

"My whole argument about multiculturalism is we've got to get away from this idea that you treat people as members of a community. You should treat people as British citizens. We need less of these silos; Britain isn't a community of communities, but a country with citizens. We should integrate more. And the Jewish community has been fantastic at that."

Yet during last summer's Lebanon war, critics suggested that Cameron was actively positioning his party as hostile to Israel, perhaps in part to attract Muslim support.

Most explosive was the verbal missile launched by his Shadow Foreign Secretary, William Hague, who declared that "elements of the Israeli response were disproportionate, risking unnecessary loss of civilian life and an increase in popular support for Hizbollah". Some prominent Jewish Tories, notably Lord Kalms, were furious. Hague, Kalms wrote in the Spectator, was an "ignorant armchair critic" whose views were not merely unhelpful but "downright dangerous". Cameron, meanwhile, was accused of staying conveniently silent.

"I think Stanley Kalms's piece was wrong," he says now. "I see Stanley from time to time, but he was wrong about this. We have a very sensible foreign policy. I've not been silent about this, I set it out on the fifth anniversary of 9/11. It's a policy about liberal conservatism. Liberal because we should be in favour of humanitarian intervention and the spread of democracy and freedom, but conservative because we should be practical and sceptical about grand schemes to remake the world.

"William Hague is a very strong Shadow Foreign Secretary. We're both very good friends to Israel, both strong supporters, but we believe it's right to be frank and straightforward on occasion if there are things the Israeli government does that we don't agree with. To be someone's friend is to tell them when you think they're right and when you think they're wrong."

But that explosive phrase about "disproportionality"… "Yes, I think that was a statement of fact. I think attacks on Lebanese army units, the bombing of Christian parts of Beirut, were disproportionate. The use of cluster bombs. Israel had every right to attack the Hizbollah guerrillas who had rained in thousands of rockets. But the point I'd make really strongly is that we did not call for an immediate ceasefire. Lots of Labour politicians were.

"We thought Israel had a right to respond vigorously to the rocket attacks, as their own people were being killed. But that does not mean you should not also be able to say that elements were disproportionate."

Presumably he suffered some personal grief over the party's stance. "Yes, lots of people told me they didn't agree with me. I was on holiday at the time, actually, in an almost entirely Anglo-Jewish household - the Feldmans were there, James Harding from The Times was there, the Spiegels… So I'm not insulated from what members of the community feel, if that reassures you."

He laughs. A political wake-up call, then? "No, as I still think I said the right thing. And the evidence shows I did. I was very struck  in my recent trip to Israel that what it wants badly is a stable, democratic, peaceful Lebanon where there aren't armed militias."

 Cameron was in Israel from February 28 to March 2, a trip that took in Yad Vashem, meetings with senior politicians,  as well as a helicopter trip to Israel's northern border. "I really enjoyed my trip," he says. "The Israeli government went out of their way to show me around. The thing that strikes you most is going to Yad Vashem. It is the most brilliantly arranged exhibition. It made me think I will bring my children here when they're old enough, because this is something everyone should see."

There were reports, denied from Jerusalem, that he had a heated exchange of views with the Foreign Minister, Tzipi Livni, when he criticised Israel's building of settlements. True? He nods. "When you go to see politicians in other countries, there's no point just exchanging pleasantries. It's important also to have a lively chat, to ask questions, to probe. I was very impressed with the foreign minister, Mrs Livni, she's great, but I wanted to ask her about settlements and yes, we did have a good exchange. I wanted to show them that I'd be a good friend to Israel, but a frank one too."

So what would his Middle East policy be? "I believe that Israel has a right to exist, that it has a right to exist within secure borders, I respect the fact that it's a democracy, which is very rare in that region," he says.

"What we need is a two-state solution: a secure Israel, secure in its borders, not at threat from terrorists or its neighbours, and a state of Palestine based on the West Bank and the Gaza Strip. Britain should be doing what it can to help try to facilitate this. That means being very clear to the Palestinians that we shouldn't give money to a government that includes people who won't recognise the right of Israel to exist.

"Equally, we should defend Israel's right to protect itself. I can understand why they have built the security fence - I saw it for myself, and it has reduced the number of suicide bombings. But equally, we should try to persuade the Israeli government that they mustn't do things that make a two-state solution impossible.

"One thing that did strike me while there is that the continued growth of settlements, in combination with parts of the wall, is making a two-state solution more difficult."

Would he negotiate with Hamas? "Until they show real solid substantial movement towards the Quartet principles, I think we should just not deal with them," he says. "You can't negotiate with people that are literally murdering your citizens and trying to destroy you. I have every sympathy with Israel over that issue. I'm delighted that Olmert and Abbas have met, and seem to have a good relationship - both said that to me separately. We should go on talking to Abbas, but until Hamas move towards the Quartet principles, I don't think we can talk to them."

How urgent a threat is Iran? "It is an urgent and growing threat," he replies, "and the most important thing is to stop them from attaining a nuclear weapon.

"I'm sure the right approach now is a combination of sanctions and discussions; the sanctions need to be tougher and the discussions more urgent. Don't rule out the use of force, but I don't think the circumstances are right for that now." And if the Americans decided that military action were needed? "If they did it now, it would be a mistake, to be honest."

He has described his intended relationship with Washington as "solid but not slavish". Yet could it not be argued that Tony Blair's close relationship with George Bush had contributed to Israel's security? "That's the wrong way to think about it," he says. "There is not an anti-American bone in my body: we share history, language, culture, interests, we've fought alongside each other since 1917.

"My grandfather went on the beaches on D-Day Plus Three under the cover of American warships. But I don't think we serve our interests, America's interests or, incidentally, Israel's interests, if we don't say what we think.

"A good example: the fact that not enough was done to plan for post-war Iraq. It may well turn out, and we need an inquiry, that Britain didn't push this issue enough, that we were too slavish and not solid enough. If that's the case, it hasn't helped anyone in the Middle East, has it?"

King's Cross station approaches. Time for a final exchange on domestic politics. The government has delayed its response to the All-Party Parliamentary Inquiry into Antisemitism. What does Cameron think it should say?

"It's very important that antisemitism must not be tolerated, point one," he says. "Point two, that should go right across the board. What is happening in some of the British universities, with boycotts and the rest of it, is unacceptable. Point three, there are still attacks taking place on Jewish students, for instance. We need to do more to stop that.

"There's also a wider educational point. The Holocaust Memorial Trust does a fantastic job, I'm full of admiration. But let's not forget that we've all got a responsibility here. Let's not pretend that getting rid of racism is just a government responsibility. It's a social responsibility too."

He reflects: "Sometimes, some of the most vicious attacks on Israel can have tinges of anti-Semitism." But as for a more controversial recent claim of antisemitism: "I don't buy the theory that Lord Levy is being hounded in any way because he is Jewish. He is being looked into because the police believe there is a case to be looked at. We have to let them do that in a colourblind way, and I think they are. I really don't buy the idea that there is some sort of antisemitic witchhunt."

Still, the reported unhappiness among Jewish donors over Labour's treatment of Levy might give Cameron's party an opportunity? After all, the JC has already reported that gaming magnate Lord Steinberg donated £530,000 and loaned £250,000 to the Tories; that hedge-fund owner Stanley Fink has recently given £103,000; that Dame Vivien Duffield loaned £250,000. We also know that Cameron's personal office has accepted donations from Trevor Pears and Bicom chair Poju Zabludowicz.

Cameron smiles. "I don't spend my life ringing up Labour donors saying, come on, give us a go," he says. "But I do think we've treated people better than the Labour Party. When this furore about loans happened, Labour just published a list of their donors and left them twisting in the wind. I don't think that's a fair way to treat people.

"We called ours up and explained either that they could have the money paid back or turn their loan into a donation or a public loan."

But none of this fundraising, whatever transpires over Lord Levy, is doing British politics any credit... "No, it's not, which is why I was the first party leader to come up with a comprehensive package on how to reform it, and the first one to suggest we have limits on donations of £50,000."

Again, without apparent effort, Cameron steers the conversation astutely to notch up a few more political points.

We bid farewell as he prepares to board the train for Cambridge. But something is still playing on Cameron's mind, and he turns back sharply. "It's important to get this Israel thing straight," he says, now animated and making intense eye contact. "The Stanley Kalms article was so annoying, was taking one remark and throwing his toys completely out of the pram. Then Irwin Steltzer wrote an article saying I was Israel-bashing…"

He shakes his head in frustration. "It was just ridiculous. It's absurd. I'm not changing my mind. And I'd say a lot of people in the Jewish community would completely agreewith what I've said. Anyway…"


David Cameron in brief

Born: London, October 9, 1966 

Married to: Samantha Sheffield, daughter of Sir Reginald Sheffield and stepdaughter of the 4th Viscount Astor. Three children: Ivan, 4, Nancy, 3, and Arthur, 1.

Career before becoming leader:

Educated at Eton and Brasenose, Oxford. Worked in the Conservative Research Department before stints as a special adviser at the Treasury and the Home Office. Unsuccessful as a candidate for Stafford in 1997, he was director of corporate affairs at Carlton Communications before winning Witney in 2001. After helping to write the Conservative manifesto for the 2005 election, he became Shadow Education Secretary.

Defeated David Davis for the Tory leadership in December 2005, winning 66 per cent of the vote.
Voting record:

For military action in Iraq (2003) but also for proposed investigation into the conflict (2006). Voted against repeal of Section 28 and gay adoption (2003) but for civil partnerships (2004). Consistently voted against Labour's anti-terror legislation and against the promulgation of ID cards.  

On Israel: "Democratic with an independent rule of law, economically strong, scientifically innovative and culturally rich: it is hard not to be transfixed by the incredible fertility of Israel. It is remarkable to think that this has been achieved in less than 60 years."

(Jewish Chronicle, March 23 2007)

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Saturday, December 23, 2006

Trendsurfing: Trends of the year (The Times)

By David Rowan

Can it already be Trendsurfing's third end-of-year review? That gives us a rare opportunity to step back from the avalanche of buzz and innovations and work out which of the past twelve months' trends are likely to have staying power. So here are a few predictions of themes that we will be hearing much more about in the months to come.

Wise up to crowd power: If you need a job done, you might as well crowdsource it to the digital marketplace. Crowdsourcing is a new take on outsourcing, but rather than a business take its operations off-shore, it contracts out certain tasks to the online public to save money and encourage creativity. Corporations such as Procter & Gamble and Boeing are using open web-based networks to let the online crowd solve some of their R&D problems in exchange for cash. Other crowdsourcing networks pool talent to build low-cost libraries of stock photography or perform tasks such as software coding or translating. Once other industries catch on, the low-cost attraction will prove unstoppable. A related trend is social shopping, the growth of web-based services that aggregate consumer recommendations to predict the purchases that you will value most.

The green mainstream: From green roofs to organic cotton, environmental concerns will continue to dominate in these anxious times. So look up to find ever-growing numbers of property developers offering "eco-roofs" as a means of purifying the air and cutting energy use. And make way for the emerging career of the eco-auditor, paid to advise us on minimising our carbon footprint. Think of it as a personal trainer for the carbon-offset generation.

Ubiquitous advertising: Is there any part of the universe not yet plastered in advertising? Following on from virtual stores in games such as Second Life and and mapvertising inside digital mapping services, the ad industry is increasingly keen to place its commercial messages on to the petals of flowers and even food. Take the humble egg, formerly understood as a temporary shelter for embryonic chicks. Now a marketing-services company called EggFusion sees it as "a media vehicle" for what it describes as the fast-growing discipline of "on-egg messaging". Big brands from Mercedes Benz to MasterCard, meanwhile, are encouraging customer-created ads put together by ordinary punters. It's cheap and can can get companies talked about - but not always in the way the marketing departments would have hoped, especially if the customer's message is less than friendly.

The business buzz: Now, which hot ideas should you sprinkle into conversation when you next want to prove your commercial acumen? You could let flow about overchoice, the new take on Alvin Toffler's theory that consumers, faced with too many options at the supermarket, actually spend less as non-commitment is preferable to the fear of making the wrong decision. You could go talent-hunting using human capital contracts, an increasingly talked-about way to fund students' university education by contracting to pay all a potential high earner's bills in return for an agreed percentage of his or her future income. Or, more generously, you could talk up your philanthrocapitalism, the increasingly market-conscious approach being taken by charitable donors to ensure that their gifts are subject to rigorous cost-benefit analyses before cheques are signed.

And, finally, a trend which this column has to share with a certain sadness. Other commitments mean that Trendsurfing will now be taking an extended break, so thanks for all your feedback and suggestions - and a happy and idea-rich 2007.

(The Times Magazine, December 23 2006)

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Friday, December 22, 2006

Levy cast out of the Temple (Jewish Chronicle)

A Jewish money-man is pushed into the traditional scapegoat role. How convenient. By David Rowan

Augustus Melmotte would have recognised the cold, searing blade of sudden ostracism. Until his inevitable downfall, Melmotte, the anti-hero of Trollope's "The Way We Live Now", had bought himself an outsider's ticket to the heart of the British establishment: holding court at his ostentatious Pickering Park mansion, hosting balls to entertain the Emperor of China, bamboozling his way into Parliament where, after "spend[ing] a little money", he knew that "a baronetcy would be almost a matter of course".

Melmotte had been born a Jew, it was whispered, and his wife certainly "had the Jewish nose and the Jewish contraction of the eyes". Yet whilst his wealth and connections remained useful, the inner circle - and the Prime Minister himself - expediently "worshipped" a man who in private was considered "vulgar" and "not an Englishman". Only when it became clear that the law had caught up with Melmotte did they brutally cast him adrift, his dinner for the Chinese Emperor betrayed by the empty seats of former establishment friends - no Sir Gregory Gribe, no Sir David Boss, no Postlethwaite nor Bunter. Not even when Melmotte was found dead, a bottle of prussic acid by his side, could former friends bring themselves to express anything but disdain for him.

Melmotte, to his shame, was a swindler facing jail. Lord Levy, by contrast, has neither been convicted nor charged with any crime. Yet already the whispering character assassination against him is becoming daily more openly articulated. "Allies of the Prime Minister" are busily briefing that No 10 is "at war" with the man who helped secure the party £14 million; "senior Labour sources" are putting out the word that their former chief fundraiser - a man who allegedly solicited funds with the offer of "a K or a big P", a knighthood or peerage - remains of intense interest to the police while Tony Blair is "in the clear". "Friends of Lord Levy", in turn, have warned that he will "take others down" with him if forced to take the blame for the cash-for-honours scandal. The collateral damage, meanwhile, has caught up such blameless bystanders as Sir Ronald Cohen, smeared by what the leakers are calling "rogue elements around the Prime Minister" for his entirely unconnected generosity towards Labour.

As popular entertainment, the casting out of Michael Levy and his widely predicted downfall is as richly Trollopian as any of the previous plot twists involving the inevitable comeuppance of those other Jewish money-men who flew too close to power: outsiders such as Sir Eric Miller, the property developer who helped run Harold Wilson's private office but who took his own life one Yom Kippur as the Fraud Squad closed in; or the raincoat millionaire Joseph Kagan, ennobled by Wilson but later jailed for financial wrongdoing.

Levy, to be sure, has made enemies in public life, assailed as much for his brash personal manner - the "stack heels" and "big hair", the "gold-leaf nouveau-riche splendour of his mansion" - as for his constitutionally dubious role as Middle East envoy. Yet for all the inevitable schadenfreude that will accompany the final stages of the cash-for-honours inquiry, there are wider risks for the Jewish community if Levy is allowed to be hung out to dry, once again serving the traditional role of scapegoat.

Already Levy is being lined up as the convenient personification of the financial lust that has so polluted the New Labour project; already his former friends at the top of the party are isolating him, as if to claim, unconvincingly, that offers of honours could have somehow bypassed the Prime Minister's blessing. How much more convenient for those wielding genuine political power to assume their well-practised role of casting out the upstart court Jew. No matter that the wider Jewish community - whether or not individually we sympathise with Levy - will suffer a backlash that will impede our ambitions in honourable public service if this drama's principals are assigned their historically defined roles.

Make no mistake: Levy's Judaism is just too tempting a stick with which he can be beaten, and his enemies' unashamedly antisemitic rhetoric threatens us all. Levy, you will recall, was one of Tam Dalyell MP's "cabal of Jewish advisers" driving foreign policy, whose personal influence on the Prime Minister "led to what I see as this awful war and the sack of Baghdad". Levy, according to David Tredinnick MP, raised cash for Blair on the "tacit understanding that Labour would never again, while Blair was leader, be anti-Israel". Levy, wrote Richard Ingrams in the Independent, is "an active Zionist well known in Israel" whose malign influence has ensured that "this country is so craven in its support of Israel and the USA".

Those former friends considering abandoning Levy should now reflect into whose agenda such expediency will play. And Levy himself - a "devout Jew", as the profiles remind us - might open his Daily Prayer Book the next time he sits in Mill Hill shul and read Chapter II of Ethics of the Fathers. "Be on your guard against the ruling power," it warns, "for they who exercise it draw no man near to them except for their own interests; appearing as friends when it is to their own advantage, they stand not by a man in the hour of his need."

(Jewish Chronicle, December 22 2006)

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Saturday, December 16, 2006

Trendsurfing: Synthetic diamonds (The Times)

By David Rowan

It's not just Leonardo DiCaprio and his film Blood Diamond that De Beers has to worry about. Over the next few months, the diamond cartel faces its biggest challenge in years: the roll-out to jewellers and consumer websites of a new generation of convincingly genuine stones grown entirely in a lab. As manufacturing technology races ahead, with more and more firms creating diamonds that are physically and chemically identical to the real thing, get set for a wave of buzz in 2007 as the "cultured" diamond becomes a mainstream and relatively affordable commodity. It's yet one more example of the trend for high-end luxury to become an everyday consumer aspiration.

The big push comes next month, when the Gemological Institute of America (GIA), one of the industry's leading authorities, plans to start grading laboratory-grown diamonds alongside those deposited underground thousands of years ago by nature. That should help standardise quality control for what the GIA's research director, James Shigley, says are "exact in terms of physical, chemical and optical properties" to naturally created stones. As Shigley explains it, "the only people who would be able to recognise that these diamonds weren't grown under ground are trained gemologists - and even they'd have to use a microscope".

What makes the established industry nervous - and has prompted fears that the market could crash - is the synthetic diamond's far lower price, typically 20 to 30 per cent of that for a mined stone. Then there are the ethical claims made for them. One of the new generation of manufacturers, Adia, markets its stones as having almost no impact on the environment, unlike those from open-cast mines, "which destroy ecosystems and the environment in the process". They are also claimed to be "better than the real thing - not because they're technically flawless, but because they don't support human-rights abuses in Africa". Cue the footage of Leo DiCaprio's character discovering the full brutality behind the trade in Sierra Leone's conflict diamonds.

De Beers, as you would expect, is fighting back. It has had time to prepare - after all, there have been industrial attempts to manufacture diamonds for more than 50 years. But what is new is the success of advanced technologies from companies such as Apollo Diamond and Gemesis that produce stones of a high enough quality to fool some of the experts. Gemesis applies high pressures to a tiny piece of real diamond in the presence of carbon so that it grows atom by atom; Apollo exposes shards of diamonds to hot gases over about a week. The company promises that the results - which can be five carats - will soon be sold over a direct-to-consumer website.

"They’ll have their place in costume jewellery, but they’re not the real McCoy," sniffs Susan Lamb of De Beers' Diamond Trading Company. "I can’t imagine why anyone would want one except for the novelty factor." Still, the establishment is taking no chances, and is fighting for synthetic gems to be prominently labelled as such. In Germany, for instance, a court has already ruled that Gemesis cannot call its stones "cultured diamonds". We can also presumably expect a run of De Beers-inspired Hollywood screenplays in which the baddies are humiliated when it transpires that they have given the girl a "fake" stone.

That does not seem to worry Apollo, which is gearing up its marketing under the slogan "Nature, Perfected". Let's see if David Beckham agrees when he has to decide where to spend the odd million quid on Victoria's Christmas present.

(The Times Magazine, December 16 2006)

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Saturday, December 09, 2006

Trendsurfing: Wiki books (The Times)

By David Rowan

You use Wikipedia as a vast online free dictionary. You click around annotated mash-ups of Google Maps to share other people's thoughts on everything from recommended pubs to property prices. So it was inevitable that the publishing industry, too, would succumb to the power of collective intelligence. That quaint old notion of a professional editor being assigned to fine-tune an author's words is rapidly giving way to the supposed "wisdom of crowds". To be a fashionable publisher today, you'd better get thousands of editors working together.

The trend for collaboratively written books, or "networked" books, is a natural development from the extraordinary success of Wikipedia. Jimmy Wales, the innovator behind the Wikipedia Foundation, saw the potential of free open-source textbooks three years ago, when he formed Wikibooks (wikibooks.org) to encourage the world's thinkers to share their knowledge by writing and annotating together on the website. Anyone can participate, with varying levels of quality control assured by the rewriting and deleting skills of the wider online community. The result so far has been more than 1,000 full works and 22,500 "book modules" that can be downloaded as PDF files, printed by chapter, or simply consulted online for free. And now the grown-up publishing industry is starting to take note.

Part of Wikibooks' power is the project's ability to undercut the economics of traditional educational publishing. Students no longer have to pay up to £100 for specialist textbooks - sure, the new alternatives vary in quality, but they can be constantly updated as new knowledge emerges, and they allow feedback and discussion between students and those with information to share. The online talent pool has already produced works on Einstein's theory of special relativity and stuttering, relationships as well as rhetoric and composition. And if you don't like what's on offer, there is nothing stopping you from making your own improvements.

The model is proving too attractive - or is it threatening? - for traditional publishers to ignore. Last month, Pearson - that giant of the textbook industry - decided to join in. In conjunction with MIT's Sloan School of Management and the Wharton School of the University of Pennsylvania, Pearson announced its own collaborative business book which it says will be written by "thousands, if not tens of thousands of authors and editors". When it rolls off the presses next autumn, the book - tentatively titled We Are Smarter Than Me - will be somewhere around 120 physical pages and cost £14. Yet although none of the authors and editors will be paid, they seem happy to give their time: already 1,700 participants have registered to contribute their expertise through a website, wearesmarter.org. It even has as an adviser Jimmy Wales himself, who thinks that the project "may usher in a new model for how book publishers can acquire, create and market their content, as well as how their books can be distributed and used".

Is this the future? It's hard to tell: We Are Smarter is partly about these new collaborative business trends, and academics may be more reluctant to share for free their knowledge of cardiology or Cantonese if they know that a big public company stands to profit. By contrast, the non-profit Wikibooks site can draw upon a guaranteed pool of goodwill. Today, for instance, you can consult its textbooks devoted to overcoming procrastination ("form a group of Procrastinators Anonymous"), Bulgarian ("Mnógosi húbaf/húbava" means "You're very pretty"), even a Travel Guide to London ("Buses are typically late").

Now, anyone ready to start a Wiki Trendsurfing website so this columnist can take a week off?

(The Times Magazine, December 9 2006)

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Saturday, December 02, 2006

Trendsurfing: Cellphone cinema (The Times)

By David Rowan

They're calling it "Cellywood" - the new moviemaking industry that fits into your cellphone. Ever since handsets evolved colour screens and data speeds rocketed, filmmakers amateur and professional have been experimenting to develop custom-made movies intended for mobile-phone screens. Suddenly, the cellphone cinema trend is luring big-name directors and dominating film festivals from Canada to China. Too bad no one's developed miniaturised popcorn that you can store behind your SIM card.

There are plenty of entertainment websites where you can download short animations or trailers to your video-enabled phone. Television studios are also customising series such as 24 and Doctor Who as short "mobisodes" intended for watching on cellphones. But now accomplished independent filmmakers are also jumping into the genre, directing short films intended to be watched on mobile phones. Robert Redford is the latest enthusiast, his Sundance Institute recently commissioning three- to five-minute shorts from talents such as Jonathan Dayton and Valerie Faris, the team behind Little Miss Sunshine. “Cell phones are fast becoming the 'fourth screen' medium, after television, cinema, and computers," Redford said excitedly when he launched his Global Short Film Project last month. "I always loved shorts and I thought they were very entertaining. So I thought why couldn't we bring that back?"

Other directors, meanwhile, are experimenting with the video cameras incorporated into the phones themselves to make short films that can be sent from handset to handset. Earlier this year, the UK Film Council ran a competition for films between 90 seconds and three minutes filmed at least partly on a 3G mobile phone. Last month, the British Academy of Film & Television Arts together with Orange roped in directors including Ken Russell and Martha Fiennes to launch another short film competition, 60 Seconds of Fame, which encourages budding Hitchcocks to turn their telephones into portable film studios. You can even now take film-school courses devoted to cellphone cinematography. Boston University, for instance, runs classes in mobile-phone moviemaking, titled Producing for the Very Small Screen. Star pupils get to see their work distributed via a leading mobile-phone network.

Technology is obviously what is pushing the trend forward. As digital memory gets cheaper, transmission speeds grow and handsets become more sophisticated, video quality is improving exponentially, even if images are still typically grainy and juddery. Handset manufacturers are investing heavily in what they see as a potential growth market, with some models - such as Nokia's N93 - targeted specifically to filmmakers. But it is not just the hardware that is creating new opportunities. At the same time, the democratisation of content production and distribution is encouraging more amateurs to take on the professionals. That is why YouTube is buzzing with short clips recorded on mobile phones, often - because the handsets are so small - without the subjects' awareness that they are being filmed. Take the six-minute cult YouTube clip known as "Bus Uncle", in which a Hong Kong bus passenger surreptitiously films an increasingly aggressive argument between fellow passengers. The clip may not win any production awards, but it has already been seen more than 1.2 million times.

But is it art? The international film-festival circuit seems to think so, with new "best mobile short" categories springing up from Toronto to Taiwan. A recent Pocket Films Festival in Paris attracted almost 400 shorts shot on mobiles, which the festival organiser declared marked "the democratisation of filmmaking". So sit back and enjoy the new avant garde, or even better, use your phone to join in. Just be careful who you argue with on the bus home.

(The Times Magazine, December 2 2006)

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Saturday, November 25, 2006

Trendsurfing: Concept tourism (The Times)

By David Rowan

It can be so hard for the fashionable holiday-maker to stay ahead. Just when you had caught up with Siberia or the Arctic as the latest hip destination, along come the trendhunters to warn you that actually you have got it all wrong. It is not location that now determines where you should head, but rather the "concept" of your journey that marks you out as happening. So strap yourself in and let's embark on a journey around some of today's buzzworthy tourism trends.

We'll need, obviously, to ensure that we are as carbon-neutral as we can be, touching down at airports along the way to plant a few acres of forest. And let's stay in tiny low-budget "pod hotels" wherever we land, with just the basics of bed, basin and bag storage to show how fashionably undemanding we are. Yet with holidaymakers facing so much choice these days, destinations and hotel groups are having to repackage themselves in creative new ways to attract our business.

Take the "procreation vacation", an idea being aggressively promoted across the Atlantic to lure frisky couples who want to start a family. In the old days if you wanted a baby, there were well-tested rituals available that involved... well, something to do with birds and bees. Now, according to the Starwood hotel chain, prospective parents also need to spend a couple of grand on three-night getaways that prepare the reproductive system with customised spa therapies and herbal concoctions.

"We're simply enhancing the baby-making process by offering island remedies that have been passed down for generations," claims Bill Thompson, a marketing executive for Starwood, which offers procreation breaks at three properties in the Caribbean and Bahamas. For two or three thousand dollars, you get romantic dinners, aromatherapy massages and reflexology, all said to increase the chances of conception. Not forgetting glasses of sea moss elixir for the men and pumpkin soup for the women, both claimed to promote fertility. And if that all sounds too unpressured, you could check in to the Miraval Spa in Tucson, Arizona, which offers help with ovulation timing as well as classes in "nurturing sexual intimacy". The spa promises to help couples "energise all the dimensions of their vital sexual connection" - although when we noticed that its website offers advantageous "group rates", we quickly made our excuses and left.

Rather less romantically, more and more destinations are allying themselves to the ghoulish phenomenon known as "dark tourism". This involves pilgrimages to places associated with death and tragedy, and although battlefield tours have been around for centuries, a newfound marketing impetus has lately been spreading the concept around the world. You can tour villages destroyed by the Asian tsunami, or ride a GrayLine bus through the quarters of New Orleans hit by hurricane Katrina ("see the resulting devastation that displaced hundreds of thousands of US residents," the sales pitch screams). There is even an emerging academic field devoted to studying dark tourism, with a seminar planned for next month at the University of Southampton called "Journeys through the Holocaust".

The Dark Tourism Forum, the specialist academics' online meeting place, gives space to consumers of this nascent travel industry. Katie Robinson tells of her visit to the Ground Zero site in New York ("not enjoyable; I felt as though I was intruding"), and Mike from the Wirral reports back from Dachau concentration camp ("I felt as if I shouldn't have been there").

The sacrifices one must make for fashion.

(The Times Magazine, November 25 2006)

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Saturday, November 18, 2006

Trendsurfing: Social Shopping (The Times)

By David Rowan

Stuck for what Christmas presents to buy? Maybe you need the collective intelligence of a few thousand other shoppers to advise you. With Christmas online sales predicted to rise a fifth over last year, a new swath of recommendation services is fighting to be the consumer’s first port of call. With names such as Crowdstorm, Kaboodle, StyleHive and Whatsbuzzing, these internet businesses claim to measure the buzz around products and aggregate personal recommendations to tip you off about what is hot. So many of these firms have sprung up recently that, come January, savvy investors might be picking up two for one in the sales.

The trend is called social shopping, and it relies on similar social-networking technologies that have enabled YouTube to automate its selection of must-see videos and MySpace to determine who at any moment is cool. The sites typically let members “tag” products they like, grab images and information from the web and display it all in one place, and then humanise the data by organising it into themed shopping lists for kids’ toys or executive gadgets. There is currently much talk of “the wisdom of crowds” as a means of predicting what will become popular. Well, think of social shopping as an attempt to tap the wisdom of the mass consumer and quantify the results as digital word of mouth.

ThisNext, for instance, lets its users recommend products and create  collaborative shopping lists called “shopcasts”. Attracting buzz at ThisNext are customised school lunchboxes from Ogg Studio, which feature your child’s photograph (“I gotta get one of these for my husband with a big picture of my face on it!,” says one tipster), and cutesy plush dolls known as Wee Ninjas (“this little guy watches out for you!,” approves another). Crowd power does seem persuasive: sales of Wee Ninjas have quadrupled since social-shopping sites began tipping them, say their makers, struggling to meet demand.

The sites hope to make their fortunes from a mixture of advertising and affiliate fees from retailers, as they do not sell products directly. That is because they claim to be simply “tastemakers” that neutrally seek to guide shoppers. One, WhatsBuzzing, calls itself “the online equivalent of window shopping in a mall or browsing your Sunday newspaper’s shopping section. As a consumer, there is too much information coming at you and often it is the wrong kind. Whatsbuzzing allows consumers to tag the incoming buzz items with descriptive words that other consumers may find useful, eg spring fashions, organic make-up.” Another, Kaboodle, offers lists designed to help travellers plan trips to Alaska or Walla Walla – as well as Christmas wishlists from users such as kristi7 from Chicago, who, according to her Kaboodle profile, has 159 friends on the site, and is hoping Santa brings her some thigh-high socks from American Apparel.

Will these sites change the way we shop? The jury is out. “Shopping tends to be a social experience in the offline world,” says Jupiter Research analyst, Patti Freeman Evans. “On the internet, if you have five friends, you might also have five million friends. Whether these sites have a huge impact on retailers remains to be seen.” Still, if Santa is short of ideas, he ought to know that the Nokia Digital Pen and the latest KitchenAid mixer are currently very big on buzz. Just in case readers were wondering what to buy me.

(The Times Magazine, November 18 2006)

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Saturday, November 11, 2006

Trendsurfing: Flogs (The Times)

By David Rowan

Be careful what you believe on the internet: there's a growing chance that you are being hoaxed by a cynical PR firm. Just as the blogging explosion was teaching us about "vlogs" (video blogs) and "moblogs" (mobile blogs), along comes yet another trend that is far more pernicious. A "flog" is a fake weblog which purports to chronicle an ordinary consumer's passion for a business or product, typically without the company behind it declaring an interest. It is a scandalously dishonest practice, yet the number of flogs continues to grow as corporate marketers seek ever more manipulative ways to influence our spending.

Take Laura and Jim, an ordinary couple who recently drove a camper van across America and stopped over for free each night at the nearest Wal-Mart car park. Their likeably amateurish online travel journal, Wal-Marting Across America, chronicled all the decent, hard-working Wal-Mart employees they encountered during their stopovers, all of whom seemed to have heart-warming stories about the company. Lo and behold, the couple turned out to have been paid by Wal-Mart's PR firm, Edelman, and folksy Jim was revealed to be a professional Washington Post photographer. Last month, Laura used the blog to come clean, admitting that she "should have done a better job" telling her story.

Since then, Edelman's fingerprints have been found all over other related flogs. "Working Families for Wal-Mart" claims to be a grassroots advocacy group focusing on "the positive contributions of Wal-Mart to working families"; the PaidCritics.com blog sets out to "expose" union employees paid to "smear" the retail chain. Typical postings attack activists for denying "working families" cheap Wal-Mart prescriptions or half-price baby food. Only after contributors' identities were recently exposed did the blogs belatedly acknowledge that posts were written by... ahem... Edelman staff.

How widespread is the trend? It is hard to tell, as the floggers are hardly looking to admit their duplicity. But there is an awful lot of fake amateurism out there, from the widely viewed YouTube video clips by "lonelygirl15" - exposed as a professional actress - to the marketing agencies that will pay ordinary bloggers to talk up clients' products in their everyday musings. One such agency, PayPerPost, claims it pays bloggers as much as hundreds of pounds each month simply for writing their "their honest opinions" about sponsors' products. Their honesty, clearly, never compromised by that commercial relationship.

So here is Trendsurfing's list of shame, highlighting some of the brands trying to gull us with flogs. McDonald's is on it, for using a fake amateur blog to get people talking about a French fry apparently shaped like Abraham Lincoln's face. ("Haven't had much time to learn this digital camera softwear [sic]", apologises its ever-so-awkward author, who signs himself "Mike". The fry turned out to be moulded in polyurethane plastic.) Coke is on the list too, for promoting its Zero sugar-free brand with a blog celebrating the benefits of life's "zero" moments, such as "music festivals with zero crowds". Captain Morgan rum, too, has ill-advisedly gone flogging, as, we understand, has 7Up. Naughty naughty.

And no, this column has not been paid to mention any of the above products. Although you're just going to have to trust us on that.

(The Times Magazine, November 11 2006)

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